- META will begin to use conversations with its META AI assistant on Facebook and Instagram to personalize advertising and content
- There is no refusal
- WhatsApp conversations have not yet been used for advertising
Conversation with Meta ai Chatbot On Facebook or Instagram will begin to influence advertising and other content that you see in a few months. The technical giant announced that the plan for using your interaction with an assistant to artificial intelligence to adjust what you see will begin on December 16. And you cannot refuse. META will begin to notify users about updating this month.
“Whether the voice chat or textual exchange with our functions of artificial intelligence, this update will help us improve the recommendations that we provide people on our platforms, so they will most likely see the content that they are actually interested,“ and less content, which they are not there, ”the meta explained in their announcement. “For example, if you communicate with META AI about hiking, we can find out that you are interested in campaigns, as we would, if you posted a coil about campaigns or like the page related to hiking.
Meta clearly wants people to think about using AI data as the same as its use of information, which you are publicly public. But behind the usual step about relevance lies a more clear advantage: we are talking about the use of artificial intelligence chats as another rich vein of behavioral data, the output of Assistant BearTsates along with likes, exchanges and clicks in the formation of your digital experience and in monetization. And the only way not to use META AI to use your data so as not to interact with the chatbot.
Or you can adhere WhatsAppWhich currently remains excluded from the plan of aiming for META advertising. But if you once asked Meta AI to offer a restaurant or recommend a training procedure, this exchange will become part of the invisible forests behind your food.
The company claims to respect the boundaries around sensitive categories, such as politics, religion, sexuality and health, but the definitions of the sensitive are unlikely to be universal, and the wrong classification seems inevitable.
On the other hand, it is likely that only a few users are still in the illusion that his online reserve is purely organic. But the treatment of AI Chat is the same as in advertising, new. Chatbot is not a post. And as the assistants of artificial intelligence become more natural and conversational, this blurred the mental line between the conversation with the instrument and feeding the data collector. The illusion of intimacy can actually increase the readiness of people to share, even when the assistant quietly makes notes for an advertising engine.
Meta is a pioneer in this project, but Google spoke and experimented with commercials in twins and from AI reviews, and Amazon Uses conversations with his Rufus AI chatbot for similar purposes.
However, there is a geographical exception to the new role of META AI. Paglies in Europe and Great Britain, thanks to the laws on data confidentiality, such as GDPR EU. These rules are slow changes in the use of personal data. The meta works so that this happens there, but it can take some time.
Regardless of whether this is a good step for meta, it may depend on whether people agree that it should ask for a chat -Bota for advice about your reconstruction kitchen should mean that watching the related content on the same day or what you like, the recipe is the same as asking for a recipe. Meta relies on the fact that most people will accept convenience and will not object to backstage mechanics. But if you do not want Meta AI to solve what kind of advertising you see, you will want to ask in another place for ideas about your next purchase.
