You Can Now Buy Products Directly from ChatGPT, Thanks to Stripe’s Agentic Commerce Protocol

If you only use ChatGPT to search for information, create images, research topics, or find product deals, wake up! An AI chatbot just got its biggest update yet with the introduction of Agent commerce protocol (AKP).

Marking the start of the agent-based AI revolution in e-commerce, ChatGPT Plus, Pro, and even Free users in the US can now buy directly from US Etsy sellers. Developed in collaboration with Stripe, ACP offers seamless payments directly within ChatGPT.

What we liked most about this update is that it is open source, which is important for the development of a technology that is still in its early stages. This allows developers to review the code and help promote the proliferation of AI agents in the coming years.

Here's how instant payment works

Let's say you want to buy a new pair of sneakers and ask ChatGPT for advice. Until now, ChatGPT has listed the products it considers relevant to your query.

However, with the new update, you will see an instant payment option for merchants who support the integration. You can simply click “Buy”, enter your payment and shipping details and complete your purchase. After this, the seller handles the delivery of the order, and ChatGPT no longer plays any role.

When you place an order through ChatGPT, it sends the data to the seller's backend via ACP. The merchant then either accepts or rejects the order, processes the payment, and confirms it using existing systems.

ChatGPT acts solely as an artificial intelligence agent between buyers and sellers, providing users with a one-touch shopping experience, and sellers reach over 700 million ChatGPT users every week.

Merchants do not need to switch to Stripe to enable instant payment. Even if they use a different payment processor, they can still integrate through the new Stripe service. Common Payment Token API or Specification of delegated payments in the ACP. However, it's obviously easier if you're already using Stripe – just add one line of code and you're good to go.

AI Play by Stripe

C 1.4 millions of websites already use Stripe and 500 million daily API requestsStripe is already a major player in the payment processing industry.. But with the ACP it may have just achieved success.

First, it gives Stripe a first-mover advantage and starts a new race among competitors to integrate agent-based AI.

Think about it: now that OpenAI has introduced Instant Checkout, other chatbots like Gemini, Grok, and Claude are likely to follow suit. And rather than bet on another payment processor, Stripe would be a natural choice; it's tried and tested. Essentially, it could become the de facto payment OS for AI agents.

Of course, Stripe doesn't do this for free; Sellers are charged a small commission on each sale using their own ACP. This opens up a new revenue stream and gives Stripe monopoly control over “checkout technology.”

A New Era in AI SEO

ChatGPT states that it does not prioritize merchants offering instant payment, but only lists products that best suit the user's needs. However, it's hard to ignore the potential emergence of a new branch of SEO focused on AI visibility.

As more agent-based AI integrations become available, merchants can begin to optimize product descriptions and listings to improve their chatbot rankings—just as they do for search engines today. This could lead to the emergence of a new industry focused on AI-based optimization.

While traditional SEO focuses on keywords, agent-based SEO will revolve around intent and conversation. Brands will experiment with useful metadata instead of just stuffing keywords into their descriptions.

Agentic AI adds a new middle layer between seller and buyer, where chatbot visibility could soon determine e-commerce success. This makes AI market optimization (AMO) essential for brands that hope to remain competitive.

While agent-based AI raises the bar for competition in e-commerce, it also increases trust and credibility in product searches. Chatbots tend to rate verified sellers higher, which can encourage more sellers to get verified.

Even if you don't use the instant payment option, using ChatGPT (or any other AI chatbot) to detect products can help filter out bogus or fraudulent sellers, adding a layer of protection against e-commerce fraud.

Adapt or disappear

Like all new technologies, agent-based AI checkouts will take time to become widely adopted. Take the food delivery industry for example: When online ordering first emerged, many doubted its viability, citing higher costs and quality issues. Today he can boast market size $288.84 billion..

Likewise, agent checkouts may encounter some obstacles along the way, such as payment glitches, lost supplies, or canceled orders. But as AI agents become more advanced, the e-commerce industry will eventually improve this system. This means businesses that fail to adapt will be left behind.

So, while the concept of agent-based SEO or product optimization using chatbots may seem futuristic, this “future” is closer than it seems. OpenAI's agent commerce protocol may well mark the beginning of a major transformation in global e-commerce.

Anya Zhukova is a full-time technology and cryptography specialist at Techreport with 10 years of hands-on experience in cybersecurity, consumer technology, digital privacy and blockchain. She is known for turning complex topics into clear, actionable advice that everyday people can understand and use. Her work has been featured in leading digital publications including MakeUseOf, Internet Tech Tips, Help Desk Computer Technician, Switching to MacAnd Make technology simpler. Whether she's writing about the latest privacy tools or reviewing a new laptop, her goal is always the same: to help readers feel confident and in control of the technology they use every day. Anya received a bachelor's degree in English philology and translation from Tula State Pedagogical University, and also studied mass media and journalism at the University of Minnesota, Mankato. This combination of language, media and technology gave her a unique perspective on how technology shapes our daily lives. Over the years, she has also taken courses and conducted research in the areas of data privacy, digital security, and ethical writing—skills she brings to bear on sensitive topics such as PC hardware, system vulnerabilities, and cryptosecurity. Anya worked directly with brands such as Framework, insta360, Redmagic, Movement, Secretlab, KodakAnd Anchorby examining their products in real-life conditions. Its testing process includes real-world use cases—whether it's stress testing laptops for creative workloads, testing the battery performance of mobile gaming phones, or assessing the long-term ergonomics of furniture designed for hybrid workspaces. In the world of crypto, Anya covers everything from beginner's guides to deep dives into hardware wallets, DeFi protocols, and Web3 tools. It helps readers understand how to use multisig wallets, keep their assets safe, and choose the right platforms for their needs. Her writing often touches on financial freedom and privacy, two things she firmly believes should be in everyone's hands. In addition to writing, Anya contributes to writing editorial style guides focused on privacy and inclusivity, and teaches new technical writers how to acquire subject matter knowledge and write responsibly. She maintains high editorial standards, recommends only products she has personally tested, and always strives to give readers the full picture. You can find her at LinkedInwhere she talks more about her work and projects.
Key areas of expertise: Consumer Technology (laptops, phones, wearables, etc.) Cybersecurity and Digital Privacy PC/PC Hardware Blockchain, Crypto Wallets, and DeFi In-depth product reviews and buying guides Whether she's considering a new wallet or testing out a PC build, Anya brings curiosity, caring, and a strong sense of responsibility in everything he writes. Her mission? Making the digital world a little easier and safer for everyone.

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