New York – The most recognizable dance in the world can be included in the new era, but there are no signs that the gold fever Taylor Swift is slowing down.
Swift is the only woman is a musical artist in history selling more than 100 million albums. Her latest albumThe Life of the Show -Games created madness when it was released on Friday.
“From the point of view of a business person, Taylor is at the top,” said Kevin Evers, the author of the new book, “There is nothing like this: the strategic genius Taylor Swift” and the senior editor of Harvard Business Review. “She has always been extremely savvy, and we can see this with this release.”
Evers say that Swift has always been “very obsessed with a fan.”
“So, if you look at all the options for the album, and all these new things that she does on this album, she really tries to give her fans as much value as possible,” Evers said.
In August, Swift announced the “Life of the show -girls” On a popular podcast Her now-white, Travis Kels. She said that the album was inspired by the recording record Eras TourThe first tour in history to get more than $ 2 billion.
“This album tells about what happened behind the scenes in my inner life during this tour, which was so abundant and electric and bright,” said Swift on a podcast.
Since then, the reverse counts for her web -site have appeared for vinyl records, compact disks and cardigans with limited circulation, which were sold within a few minutes.
“I mean, she is definitely going to earn a lot of money from this album, and she is not shy about it,” Evers said. “But at the same time, the reason why all these strategies work is that its fans are actively busy.”
Fans flow to watch her film “Taylor Swift: the official release party of such”, which is located in cinemas only this weekend.
AP Photo/Chris Pizzello
The album became the most streaming album of Spotify in one day this year. The company said that it took only 11 hours to reach this mark.
“Stream transmission really does not create a lot of money for artists,” Evers explained. “Yes, Taylor Swift earns millions of dollars for stream gear, but it makes much more on the product and vinyl options.”
Some tracks seem to reveal new tidbits of her love with Kels, a key player in the deployment of the album. This gives her loyal fans to look at the new, happier chapter of her life outside the stage and look into the future of what can happen next.
