This weekend, cinemas will be attended by orange shine costumes and shows -girls like Taylor Swift The life of the dance Both theaters and stream diagrams today will suffer.
Official Party of Showgirl Release He began the show today at 3 o’clock in the afternoon and will be in cinemas only within one weekend.
This is not quite a film or concert film – Swift is called “Dazing substance” in the post on Instagram, which, according to her, will be presented by a musical video for the first song from the new album, The fate of OpheliaLyrical videos for other tracks and backstage personnel.
“Think about this, as almost as a final streaming party,” said Brian West, who reports all Taylor Swift things for USA Today.
Swift fan Joseph Berman said CBC News, leaving Toronto’s speeches that the experience was just that – an exciting opportunity to test the pop -star with friends and colleagues suitable for a new era, which, according to him, is “big and great and exciting”.
“Berman said that most of the Taylor Swift fan is a community.“ I think that it is just trying to create more opportunities for us to get together and enjoy the things collectively, because it makes experience watching it more fun. ”
In addition to the musical video, Berman says that the theater extravaganza takes fans after the curtain in the process of writing swift for every song that he really enjoyed.
It is expected that the party will receive a box office of the early assessment of the early rating, which it will work 35 to 40 million dollars On the sale of tickets to the United States, according to Variety. This means that he can push out other films that were well starred at the box office – like the floor of Thomas Anderson One battle after another Which dominated the cinemas last weekend-Ili to overshadow new potential favorites, such as indie bres. Smashing Machine In the title role of Dwayne Rock Johnson.
If Swift copes, this will be the second time that one of its theatrical issues debuted under the first. Swift enthusiasm Taylor Swift: Tour of the era The concert film promoted this film cash register number oneWith tickets in the amount of 95 to 97 million US dollars sold throughout North America.
West notes that Swift also has the opportunity to join a rare crowd of stars, which simultaneously surpassed musical charts and sales of cash fees. The first to ever do this was the prince whose semi-autobiographical film Violet rain At the same time, the top cassa was won, when the accompanying soundtrack went on the number one on the Billboard charts in 1984.
Master class on the experience of marketing
Swift does nothing restrained. Only one of her albums No Turned Billboard 200And her tour of the era generated more than $ 2 billionMaking it the most commercially successful tour in history.
This theater release is no different.
“Fans love to joke that she is The musical industry, ”said Sidney Urbanek, a writer of culture and film critic, based in Toronto. – She is unique in her, you know, a special ability to sell [tickets] And team eyeballs and … mobilize its fan base. “
Urbanek says that she does this this time, creating a feeling of “fomo” (fear of skipping) around today's theatrical output. Despite the fact that the music video will ultimately be released on the Internet, Urbanek says that fans will publish reports of cinematic experience and immediately analyze everything that means that anyone who does not pay to see it in cinemas is late for a party.
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Kevin Evers, editor of Harvard Business Review, believes that Swift and Bezos have the same approach to their customers. He speaks with Paul Haavsrud about his new book, there is nothing of the kind: strategic genius Taylor Swift.
According to Ryan Townend, marketing expert and general director of WJ Agency, such experimental marketing is now a big thing. According to Townend, using people's desire to enjoy music together, it was really a smart way when Swift brought her art to fans, especially if it can support the impulse after the success of the tour of the eras.
“She is a master when it comes to creating amazing music, but she also creates magical moments,” said Townsend CBC News. “And, releasing through cinemas, it unites its fast to spend an amazing time.”
Jacqueline Shi, another Swift that went to the first show Official Party of Showgirl Release In the Toronto Theater in Shotiabank, this is evidence of this. She came to the theater by itself in the bracelets of friendship, knowing that she would meet many other fans to exchange them.
“I feel that we just have [community] Communication, it just reaches people in this way, ”said Shi. “That's why I'm here.”
According to Townend, this type of experience also allows Swift to allow fans in her own life – what she did for years, which brought her a fan base more pious than the majority.
But he is not sure that other artists will be able to copy double cinematic and deployment of the album. According to him, fans expect Swift to experiment with other environments, but this may not feel genuine if others try to imitate the same.
“I think that people should remain true to who they are reliably, and expand their music as it is true for their brand,” Townend said.
And where the other pop stars fell at the saturation point, Swift was able to support fans for two decades that she was engaged in music. West, Swift Reporter, says that her ability to constantly invent herself in a new era kept fans for a trip.
“Taylor Swift continues to beat the peaks, it continues to develop,” West said. “And therefore, I think that in fact, an infallive sky is the limit when it comes to Taylor Swift, it will just continue to go, and fans will follow her at every step.”
