The new video application Openai, Sora seems to have all the ingredients of the viral blow. Only a few hours after launching the Memes on Tuesday, created using their Video Generation technology, have already been extended to other social networks, including, for example, video General Director of OpenAI Sam Altman rap from the inside of the toilet.
The launch of the Full-Fill with the page “For you” in the style of Tiktok-there was a kind of face for Altman, who previously described Social networks eat as an “example of displaced AI”, whose algorithms are “incredible to force you to continue to scroll”.
Altman quickly distance himself Openai From the proposals that he had surrendered to the temptation to create what he called the “forage for the penalty” with AI. He wrote: “The team was very concerned about trying to find out how to make a delightful product that does not fall into this trap, and came up with a number of promising ideas.”
Nevertheless, the Openai decision to launch a short video application is a possible sign that many technological companies now believe that a short image of the AI-video is a key step towards the development of its goal of artificial general intelligence. Five days before the launch of Sora Meta launched her own video with short forms, which called Vibes called Vibes; Meanwhile, Chinese competitors, including the parent of Tiktok Butterfly They compete to claim the border of technology.
Generated AI video is expensive. AI systems that can generate videos are much more energy -intensive than other systems that only display text and images, such as ChatGPT.
Nevertheless, Openai and Meta, it seems, now bet on the fact that the video generated by the AI channels, although at the moment, at the moment, finally, will become an essential driver of income. This money may be crucial for financing the training of permanently and brigger systems, which both companies have taken on the obligation to build.
Especially for Openai, the development of new income flows is crucial. META already has a very profitable business in the form of target advertising, which it serves through Instagram and Facebook. Openai, meanwhile, is unprofitable. Despite his wildly successful product ChatGPTWhich brings more than $ 1 billion a month, the company spends on servers and staff, which in the first half of this year in the first half of this year in the first half of this year amounted to $ 7.8 billion. USA, according to Tech News InformationField
“Most of the AI game is currently associated with growth at any cost – mainly attract users, and then find out how to monetize [them]- says Selina Suy, the policy of China and artificial intelligence in the office of the former general director of Google Eric Schmidt. “Competition is tough, so this is:“ Let's hook people who do not use Facebook or Chatgpt. ”
There is also a competitive element of the OpenAi solution to build not only the viral model of AI, but also the distribution means in the form of a new application of social networks. In March, new capabilities of Catgpt images became viral on X and Instagram in the wave GHIBLY-INPOSPED Posts studioThe field but by creating its own application for Sora, Openai now controls all user experience. “You deny your competitors in the ability to understand what drives user behavior, which allows them to create competing products,” says Azem Azhar, the founder of the exponential point of view of the research group.
Read more: How these studio memes of died are a sign of a change of era of Trump Openai
In addition, short video applications can also be a way of collecting data that can be useful to improve future models, says Xui. “The ability to first derive the product and make it a cheap set of a flywheel: more and more users use it, more people load content, more people, [and] Your model is getting better. ”
At the moment, Sora is free, with a higher quality version of the model, available for people who pay for Chatgpt Pro. In its “launch” blog, Openai implied that in the end they would begin to charge a fee for access to a free model. Openai refused to make the researcher accessible for an interview to discuss the Sora business strategy.
This can be not only about income. Openai also claims that Sora is a step towards the AI model, which can accurately imitate the world. Such “world modeling” will be “critical for teaching artificial intelligence models that deeply understand the physical world,” the company wrote in a message in a blog announcing a new application.
Azar is skeptical of the fact that Sora 2, the current model that feeds the new Openai application, will be useful for this purpose. But if a company can create an application that today attracts hundreds of millions of users, and then put forward an even more capable Sora model through the same application in the future, the company may have a quick way to collect many useful data, when its models are able to generate it, says Azar.
In a post on the X, Altman pushed off with a post, which accused him of “starting a video with artificial art sold as personalized advertising” instead of creating AI for the treatment of cancer. “We basically need capital [to] Build AI, which can engage in science, and probably we are focused on Agi with almost all our research, ”he wrote. “It is also nice to show people who, on this path, leg, make them smile, and, I hope, earn a little money.”
