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Despite Amazon's best efforts with its highly publicized Prime Day events, Black Friday remains the biggest shopping holiday of the year. This always occurs on the fourth Friday in November (and the day after Thanksgiving), which in 2025 falls quite late in the month. For consumers, this means two things: the last-minute Christmas shopping window is shorter than usual, but there are more options than usual to choose from. Black Friday Deals in advance. Plan accordingly.
Here are the nitty-gritty details you need to know about Black Friday Sale at major retailers to strategize and get the best deals this season.
When is Black Friday 2025?
Since Thanksgiving is scheduled for Thursday, November 27th, Black Friday is happening Friday, November 28 this year.
However, most large retailers have already begun deployment.”early discounts on Black Friday“Significantly ahead of time (that is, several weeks). Some are dragging things out even longer thanks to Black Friday deals that carry over into the following weekend. In practice, Black Friday is not limited to a strict 24-hour time frame.
The same goes for Cyber Mondaya similar but more online shopping-focused holiday that takes place on the same weekend. (This is scheduled for Monday, December 1, 2025.) Most retailers will go into Cyber Monday mode by the Saturday after Black Friday. Lines between two sales holidays were forever blurred. The entire weekend's holidays are commonly referred to as “Cyber Weekends.”
Amazon, Best buy, WalmartAnd Target have already started selling on Black Friday this year. Here's what their charts look like in 2025.
Black Friday at Best Buy
Best Buy kicked things off early this year with its first batch of holiday deals dubbed DoorBOOsters. Halloween. The electronics retailer will offer new door locks on select technologies every Friday during the holiday season.
Main Event, also known as Best Buy's Official Black Friday Salewill be open in stores and online from Thursday 20 November to Friday 29 November. The calendar moves to Cyber Sunday and Monday, November 30th, and Best Buy is promising “up to 50% off select tech” as well as more limited-time deals during the event.
While all this is going on, Best Buy continues to run limited-time offers and restocks on its mobile app through its Drops program throughout the holidays.
If you're planning on checking out Best Buy's Black Friday deals ahead of time, know that you're covered Holiday price match guarantee in case anything you buy there becomes cheaper over time. His Return and exchange policy during extended holiday period also valid; Most items purchased from Best Buy before December 31 can be returned until January 14, 2025.
Personal shopping shoppers can take advantage of extended Best Buy store hours during the holidays—check your local store's hours. listing for specifics.
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Black Friday Best Buy Hours
On Black Friday, Best Buy brick-and-mortar stores will be open from 6 a.m. to 10 p.m. local time. Don't be shy set up camp just like the good old days if you're hoping to get your hands on an item that's in high demand. Just note that Best Buy may use ticket sales system “for the safety of customers and employees.”
Best Buy stores will be closed on Thanksgiving Day.
Black Friday at Walmart
Walmart's first Black Friday sale The season kicked off on November 14 (Walmart+ members got a five-hour head start), but things have cooled off since then. The retailer's next planned holiday events will take place online only from Tuesday, November 25 to Thursday, November 27, while the official Black Friday sale will take place in stores and online from Friday, November 28 to Sunday, November 30. An online Cyber Monday sale will follow on December 1st. Walmart+ members will have early access to Black Friday deals starting Monday, November 24th at 7:00 pm and Cyber Monday deals starting Sunday, November 30th at 7:00 pm.
Walmart's Cyber Week events promise “big savings with thousands of deals under $20, exciting new brands up to 60% off, and the fastest, easiest holiday shopping experience ever,” according to a statement press release.
Those who have not yet signed up for Walmart+ can save 50% about an annual membership before December 2 and get early access to offers.
Walmart doesn't offer any holiday price match guarantees, but customers can return most items purchased there from now through Dec. 31 through Jan. 31, 2026, according to its terms. extended holiday return policy.
Walmart Black Friday Hours
Walmart stores will be open from 6:00 a.m. to 11:00 p.m. local time on Black Friday, the day of the second Black Friday event. They will be closed for Thanksgiving.
Black Friday at Target
This year Target launched holiday savings November 6, with early bird deals on holiday decor and toys. The official Black Friday shopping event kicks off on Sunday, November 23rd and runs until Saturday, November 29th, with discounts of up to 50% on key categories. Lots of additional deals will be available exclusively from November 27th to November 29th, right on Black Friday. Target Circle 360 members will have early access to select offers. savings season culminates with Target's Cyber Monday event, which runs from November 30 to December 1, featuring online-only deals.
Target is also making in-store shopping more exciting than ever by offering exclusive products and unexpected gifts. The first 100 shoppers at each store on Black Friday will receive a bag filled with their favorite holiday items. Meanwhile, 10 lucky winners from each store will also take home prizes ranging from $99 to $350.
Target was the only retailer with a formal price matching policy. last black fridaybut since then put an end to this policy. Bummer. Luckily, the retailer still has Holiday Price Match Policyallowing you to compare prices with Target's own prices from now until December 24th.
Black Friday Target Hours
Target stores will open at 6 a.m. local time on Black Friday. They will be closed on Thanksgiving Day: Target CEO Brian Cornell announced this permanent company policy in 2021.
Black Friday on Amazon
Amazon is back with its Black Friday Week savings promotion, running from Thursday, November 20th through Cyber Monday, December 1st. Banners will likely change from Black Friday to Cyber Monday on Saturday, November 29th.
Amazon doesn't offer price comparisons at its Cyber Week events, but you'll still usually find better prices there.
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Amazon will also show its third NFL game on Black Friday on November 30th via Prime Video. (The Chicago Bears will face the Philadelphia Eagles, kickoff is scheduled for 3:00 pm ET.) New discounts on toys, electronics and apparel will be available during the game. Fans can shop at the same time as they watch with an enhanced Buy Game feature.
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Amazon
Black Friday
