BOSTON and CALGARY, Alberta, December 2, 2025 (GLOBE NEWSWIRE) — Vitalist Inc. (TSH-V: VITA.V; OTKKB: VTLSF) and MicroEJ today announced the launch of Reebok's first smartwatch powered by VitalOS™, marking the public debut of the operating system designed to support consumer brands entering the wearables market. With Reebok as the first commercial implementation, VitalOS™ illustrates and demonstrates the capabilities of the platform, providing an alternative approach to wearable device development without reliance on proprietary ecosystems.
“VitalOS™ is designed to give brands greater control over their wearable product experience,” said Calvi Legate, CEO of Vitalist. “Many companies entering the wearables category require alignment with existing platforms. Our collaboration with MicroEJ supports an approach that allows companies like Reebok to develop devices that reflect their design priorities and customer needs.”
VitalOS™ platform capabilities
VitalOS™ is built on MicroEJ's proven virtualization technology, MicroEJ VEE, and its wearable solution, VEE Wear, part of a platform that already powers more than 400 million connected devices worldwide. Together, the companies have created a framework that optimizes the cost, speed and scale of wearable device development:
- Low-power architecture designed to support increased battery performance
- 6–9 month development cycles
- Customization options for a personalized brand experience
- Hardware-independent scalability
“We designed VitalOS™ with the future in mind from day one,” said Sean Croft, Chief Product Officer at Vitalist. “Whether it's watches today or new form factors tomorrow, brands can seamlessly scale their experiences across generations. The platform is designed to support extended product lifecycles and efficient software update processes.”
“VEE Wear brings to VitalOS™ the same proven foundation already used in millions of embedded and IoT devices around the world,” added Fred Rivard, CEO of MicroEJ. “By combining ultra-low power efficiency, reliability and scalability, VEE Wear enables VitalOS™ to support wearable devices designed to be energy efficient and scalable across device generations. Our collaboration with Vitalist provides brands with an additional option when developing connected devices.”
Reebok: first commercial introduction
Reebok is the first global brand to commercially implement VitalOS™. Reebok's new smartwatch demonstrates how established brands can extend their heritage of performance and design into wearables and deliver an authentic user experience.
CES 2026
Vitalist, MicroEJ and Reebok will showcase the new smartwatch and VitalOS™ platform at CES 2026. Visit MicroEJ at the Venetian Expo, booth #53029, to experience the smartwatch and learn more about the VitalOS™ platform.
About MicroEJ
MicroEJ is a global leader in software solutions for smart devices, trusted by leaders in the consumer electronics, energy, healthcare and industrial automation industries. With more than 400 million MICROEJ VEE units sold worldwide, MicroEJ empowers manufacturers to transform standard products into smart, cloud-connected, AI-enabled devices, enabling fast and easy innovation. By unifying IT and embedded systems, MicroEJ enables scalable transformation that helps industries innovate faster, adapt to market needs, and build a software future for the Internet of Things and connected devices.
▷ For more information: Press kit – Press center – www.microej.com – LinkedIn
About Vitalist
Vitalist Inc. is an innovative technology provider that helps brands create better products. With VitalOS™, brands create easily connected devices and apps that adapt to each user. By combining hardware and software with intelligent analytics, we create an ecosystem of personalized solutions that expand human potential.
▷ For more information: www.vitalist.co – Information for investors – LinkedIn
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Information
This press release contains forward-looking information within the meaning of applicable securities laws. In general, forward-looking information refers to disclosures about future conditions, plans of action and events. The use of any of the words “expects,” “believes,” “expects,” “intends,” “plans,” “will,” “would” and similar expressions is intended to identify forward-looking information. In particular, without limitation, this press release includes forward-looking information regarding the launch of the VitalOS operating system and its key features, including battery life, development cycles, customization capabilities and compatibility.
Although MicroEJ and Vitalist believe that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on forward-looking information as the Companies can give no assurance that it will prove to be accurate. By their nature, forward-looking information is subject to various risks and uncertainties that could cause actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. For a detailed description of risk factors that could cause actual results to differ materially from forward-looking information, please refer to Vitalists' most recent annual information form and management's discussion and analysis on SEDAR at www.sedarplus.ca. Although Vitalist has attempted to identify in its public disclosure important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as expected, estimated or intended. Readers are cautioned that the risk factors for public disclosure may not be exhaustive. Readers are also cautioned not to place undue reliance on forward-looking information as there can be no assurance that the plans, intentions or expectations on which they are based will occur. The forward-looking information contained in this press release is expressly qualified by this cautionary statement. The forward-looking information contained in this press release reflects Vitalist's expectations as of the date of this press release and, accordingly, are subject to change after such date. However, Vitalist expressly disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable securities laws.
Press contacts:
MicroEDG
Elsa Ervio, [email protected]
Vitalist
Calvi Legat, CEO, [email protected]
The photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/e752ce78-323b-44a9-9444-e8de9c109b93.
