TOP 11 AI MARKETING TOOLS YOU SHOULD USE (Updated 2022)

The marketing industry is turning to artificial intelligence (AI) as a way to save time and run smarter, more personalized campaigns. 61% of marketers say artificial intelligence software is the most important aspect of their data strategy.

If you're late to the AI ​​party, don't worry. Starting to use artificial intelligence tools in your marketing strategy is easier than you think. Here are 11 AI marketing tools every marketer should start using today.

1. Jasper Eye(formerly known as Jarvis)

2. Personalize

Personalization is an artificial intelligence-powered technology that helps you define and execute highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to determine each contact's top three interests, which are updated in real time based on recent site activity.

TOhey Features

• Determines your top three interests based on metrics such as time on page, recency, and frequency of each contact.
• Works with all ESP and CRM.
• Easy to get started in a few days
• Enterprise-grade technology at low cost for SMBs

3. Seventh Sense

The Seventh Sense provides behavioral analytics to help you draw attention to your customers' overflowing inboxes. Choosing the best day and time to send an email is always a risk. And while some days of the week tend to have higher open rates than others, you will never be able to determine the best time for each customer. Seventh Sense takes the stress out of finding the perfect time and day for your email campaigns. The AI-powered platform determines the optimal time and frequency to send emails to each contact based on when they open the emails. The tool is primarily aimed at HubSpot and Marketo customers.

Key Features

4. Frazeus

Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-powered natural language generation system, Phrasee uses data-driven insights to generate millions of natural-sounding text variations that align with your brand voice. The model is end-to-end. This means that when you feed results back into Phrasee, the prediction model is rebuilt so it can continually learn from your audience.

Key Features

• Instantly generates millions of human and on-brand copy.
• Creates custom language models for each client
• Learns what your audience responds to and rebuilds its predictive model each time.

5. Hubspot SEO

HubSpot Search Engine Optimization (SEO) is an integral tool for the Human Content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO can help you improve your search engine rankings and outperform your competitors. Search engines reward websites that organize their content around major topics or topic clusters. HubSpot SEO helps you find and rank topics that matter to your business and customers.

Key Features

• Helps you find and rank topics that people are searching for.
• Provides suggestions for your topic clusters and related topics.
• Integrates with all of HubSpot's other content tools to help you create a comprehensive content strategy.

6. Evolution of AI

When you're limited to testing two variables against each other at the same time, it can take months to get the results you want. Evolv AI allows you to test all your ideas at once. It uses advanced algorithms to identify the most effective concepts, combine them with each other, and repeat the process to achieve the best quality website.

Key Features

• Determines which content provides the best performance
• Allows you to test multiple ideas in a single experiment rather than having to run many separate tests over a long period.
• Allows you to try out all your ideas on multiple pages for complete sales funnel optimization.
• Offers visual editors and code editors.

7. Acrolinks

Acrolinx is a content alignment platform that helps brands scale and improve the quality of their content. It targets businesses—its main clients include big brands like Google, Adobe, and Amazon—to help them scale their writing efforts. Instead of spending time finding and correcting typos in multiple places in an article or blog post, you can use Acrolinx to do it all right in one place. You start by setting preferences for style, grammar, tone of voice, and word usage for a specific company. Acrolinx then reviews and evaluates existing content to determine what works and suggest areas for improvement. The platform provides real-time recommendations and suggestions to improve your writing and strengthen weak pages.

Key Features

• Reviews and evaluates existing content to ensure it aligns with your brand guidelines.
• Finds opportunities to improve your content and use automation to shorten the editing process.
• Integrates with over 50 tools and platforms, including Google Docs, Microsoft Word, WordPress and most web browsers.

8. Marketmus

MarketMuse uses an algorithm to help marketers create content strategies. The tool shows you where to target keywords to rank in certain topic categories and recommends keywords you should use if you want to own certain topics. It also identifies gaps and opportunities for new content and prioritizes them based on their likely impact on your rankings. The algorithm compares your content to thousands of articles on the same topic to determine what's missing from your site.

Key Features:

• The built-in editor shows how detailed your topic is and what needs improvement.
• Finds gaps and opportunities to create new content, prioritizing them by their likely impact and your chance of ranking.

9. Co-pilot

Copilot is a set of tools that help e-commerce businesses connect with customers 24/7 in real time at every stage of the sales funnel. Promote products, restore shopping carts, and send updates or reminders directly through Messenger.

Key Features:

• Integrate Facebook Messenger directly with your website, including chat history and recent interactions, for a more flexible customer experience.
• Launch drip campaigns in instant messengers to keep customers interested in your brand.
• Send abandoned carts, out-of-stock, restocking, pre-order, order status and shipping information to your contacts.
• Send branded images, promotional content, or coupon codes to those who opt-in.
• Collect reviews, testimonials, and opinions from customers after a purchase.
• Showcase social proof on your website with a widget or automatically post to Facebook about your latest purchases.
• Place an advertising banner on your website to instantly capture contacts

10. yatpo

Yotpo's deep learning technology evaluates your customers' product reviews to help you make better business decisions. It identifies the key topics that customers mention related to your products and how they feel about them. The AI ​​engine extracts relevant reviews from past customers and displays them on smart displays to attract new customers. Yotpo also saves you time on review moderation. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control rather than manually reviewing each post.

Key Features:

• It makes it easier for buyers to filter reviews and find exactly the information they are looking for.
• Analyzes customer feedback and sentiment to help you improve your products.
• Integrates with most leading e-commerce platforms including BigCommerce, Magento and Shopify.

11. Albert Eye

Albert is self-learning software that automates the creation of marketing campaigns for your brand. It analyzes massive amounts of data to run optimized campaigns autonomously, allowing you to add your own creative content and target markets, then use the data from its database to identify key characteristics of a serious buyer. Albert identifies potential clients who fit these characteristics and runs trial campaigns on a small group of clients (the results are refined by Albert himself) before launching them on a larger scale.

Albert connects to your existing marketing technology stack, so you'll still have access to your accounts, advertising, search, social media, and more. Albert matches tracking and attribution to your source of truth so you can determine which channels drive your business.

Key Features:

• Breaks down large amounts of data to help you set up campaigns.
• Connects to your marketing technology stack and can be used across multiple media including email, content, paid media and mobile.

Last statement

There are many tools and companies offering artificial intelligence tools, but this is a small list of resources that we have found useful. If you have other suggestions, please share them in the comments below this article. Because marketing is evolving at such a fast pace, new marketing strategies will be invented that we have never even dreamed of yet. But for now, this list should be a good starting point on your journey to incorporating AI into your marketing mix.

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