Toronto, December 4, 2025: The Walrus has acquired Lead Podcasting to expand The Walrus' audio storytelling and podcast offerings.
“We are thrilled to have Lead Podcasting join The Walrus as part of our podcast suite and innovative revenue model,” said Jennifer Hollett, CEO of The Walrus. “The Walrus Lab works with clients to produce custom content in a variety of formats, from print to events to podcasts. Lead shares our journalistic approach to podcasting. We're only growing from here.”
The Walrus is Canada's leader in fact-based journalism, storytelling, content creation and events, with a powerful unifying force. Walrus Lab is the customer service division of The Walrus and offers the above services and expertise to other organizations under its brand.
Walrus Lab's editorial approach coupled with Lead Podcasting's industry-leading expertise creates a competitive advantage in popular media. The Walrus Lab has been working with Lead Podcasting over the past several years to produce podcasts with partners including We're sorry for your loss. with the Mount Pleasant group, Canadian time machine with the Government of Canada and From research to impact with the Pierre Elliott Trudeau Foundation.
“I could not have chosen a better location for Lead Podcasting. As we continue to see the growth of podcasting around the world, this acquisition is an exciting achievement for both the podcasting and traditional media landscapes in Canada,” said Amanda Cupido, Founder and CEO of Lead Podcasting. “Since the founding of Lead Podcasting in 2020, we have recruited top talent across the country that has helped define what the podcast industry looks like today. I look forward to continuing to grow and innovate with the brilliant team at The Walrus.”
Cupido is an award-winning podcast producer, speaker, author, and entrepreneur. Her books Let's Talk Podcasting: The Essential Guide to Doing It Right And Let's talk about podcasting for kidsare Amazon bestsellers and have been inspiring people around the world to use the medium for almost a decade. She will continue to work with The Walrus Lab in a leadership role as executive podcast consultant.
The entire leading podcast management and production team will join The Walrus Lab and merge with The Walrus Podcasts. This internal agency work is part of a diverse, innovative business model that funds The Walrus' independent journalism. Hollett and Cupido welcome inquiries from brands interested in learning more about creating a podcast with this new team.
For more information contact:
Monita Mohan, Chief Marketing Officer, The Walrus, at [email protected]
Amanda Cupido, founder and CEO of Lead Podcasting, [email protected]
Social media:
X: @thewalrus
LinkedIn: @Walrus
YouTube: @thewalrus
TikTok: @thewalrusca
Facebook: @Walrus
Instagram: @thewalrus
Bluesky: @thewalrus.ca
Substack: @TheWalrus
About Walrus
The Walrus provokes new thinking and sparks conversations on issues vital to Canada. As a registered charity, we publish independent, fact-based journalism across a range of platforms; host national ideas-driven events, including our flagship Walrus Talks series; and train aspiring storytellers through our fellowship program. Walrus believes that a healthy society depends on informed citizens.
About the host podcast
Lead Podcasting is an internationally recognized podcast production company based in Toronto. The team consists of communications specialists and audio experts. Their award-winning shows are known for helping businesses and leaders increase confidence, engagement and knowledge mobilization. They have created strategy podcasts for clients such as CIBC, Cisco and the Aga Khan Museum. Additionally, Lead Podcasting typically partners with Canadian media outlets such as Globe and mail and Walrus. Their services are available in English and French.
