- According to Graphite research, AI now writes the majority of newly published articles on the Internet.
- Despite their volume, most AI-generated articles do not appear in Google search results or ChatGPT responses.
- AI-written content appears to have stalled this year
More new articles on the Internet are written by artificial intelligence than by humans, according to a study. new research from Graphite. Using data from Common Crawl, Graphite found that the number of newly published web articles generated by AI surpassed 50% last November. This figure has stabilized in recent months, but it is still a huge change in how content is created.
The study used AI detection tools applied to 65,000 English-language URLs from the Common Crawl archive, filtering content with article markup and publication dates between 2020 and 2025. They classified each article as AI-generated or human-written based on whether more than 50% of its content met AI detection criteria. Not that the detector is perfect. The study authors estimated the false-positive and false-negative rates to be approximately 4.2% and 0.6%, respectively.
The study may come as a surprise to many people because quantity is not the same as visibility. The study also found that despite the number of AI-generated articles flooding the web, most of them are not very good at SEO and don't show up often Google or even in ChatGPT responses. Both tools still prioritize human-generated content, which is why most articles written by artificial intelligence go unnoticed by regular readers.
The rise in typewritten content is largely due to the public release of ChatGPT in late 2022. In twelve months, AI-assisted authorship of online articles has grown from zero to nearly 40%. Things have slowed down since then, possibly due to the poor performance of AI articles in search results.
However, in terms of volume, robots are now ahead of their creators. The balance tilting toward AI reflects how media companies, marketers, and clickbait content farms have been looking for ways to create written content without the most expensive part: writers. The falling cost of high-end AI tools has only encouraged them. Each generation of model seems to offer higher speeds and lower prices than its predecessors.
Apparently unable to see the source of successful article writing, many have turned to artificial intelligence models capable of churning out articles in a matter of seconds, with churn being an apt description of the boring muck that usually results. Often boring, repetitive, and stupidly repetitive texts do not naturally attract attention, and Google has openly deprioritized AI content in its search algorithm.
Internet Flood AI
However, they may be slowly realizing the futility of creating content using AI alone. Graphite data shows that the percentage of new articles classified as being written by artificial intelligence has remained unchanged since May. Publishers may be rethinking how they use AI and move away from full automation.
And while AI detection tools are imperfect, they are improving. Platforms that publish low-quality content using AI may face harsher punishment from audiences who outright reject what they produce.
The Internet can now become a co-created space between humans and machines. But in reality, people want to read what people write.
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