Speech studios'global hit quiz'Floorhas reached an important milestone: its 30th international commission.
The latest deals include a new adaptation in the Middle East and North Africa region, which will air on MBC, spanning 23 territories and reaching more than 150 million viewers per week, as well as a landmark first foray into Asia, where Nippon TV will bring the show to Japan.
These additions follow recent orders in Eastern Europe and strong launches in key markets such as the US, Australia and France.
John de Mol, founder of Talpa Studios, said: “Reaching our 30th order is a milestone we are incredibly proud of. Now with the MENA region and our first sale in Japan, it shows the universal strength of the format. In all my years in this industry, this is the first time one of my formats will be broadcast in Japan, which makes this moment very special.”
Megumi Hisamichi, Senior Manager of Programming and Platform Strategy at Nippon TV, said, “'The Floor' features dynamic scenes and fast-paced gameplay, attracting worldwide attention as an innovative audience-participation quiz show. I was extremely inspired by this format and immediately suggested a Japanese adaptation produced by Nippon TV. We “We will maintain its original appeal while leveraging our extensive production experience to further enhance it for Japanese audiences.”
Samar Akrouk, Director of Production at MBC Group and MBC Studios, added: “This is another example of MBC's leadership and commitment to bringing world-class formats to the Arab world. 'The Floor' joins our long line of successful international formats that we have created and adapted for our audiences.”
Acroke continued, “Our viewers have always craved game shows, and 'The Floor' brings a fresh and dynamic twist to the genre that we know they'll love.”
In The Field, 100 quiz fanatics compete in duels on a giant LED floor divided into one hundred equal squares, each representing their own area of expertise. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random participant challenges a nearby opponent to a duel quiz. They play against each other in the opponent field category. Categories range from “famous athletes” to “Hollywood actors” and from “iconic buildings” to “mammals.” Some questions are visually accompanied by photographs, others are accompanied by audio, and still others focus on open-ended questions, multiple choice, and association. The winner of the duel conquers the opponent's field, conquering more territory – the loser leaves the game.
More than 15 local versions have already been produced by the Talpa Studios production center in the Netherlands, as well as additional centers in the Baltics and Argentina. “This framework has become the cornerstone of Talpa Studios’ rollout strategy: scalable, efficient, studio-based entertainment shows, built on on-site expertise and customized for partners around the world,” the company said.
Sebastian van Barneveld, Global Distribution Director at Talpa Studios, said: “The success of The Floor shows the strength of the format itself. Our hub model adds the ability to move faster and collaborate more closely with partners. And this goes beyond The Floor. We're already using it in formats like Balloon Quiz.” local versions on one set, we maximize efficiency and enable partners around the world to scale studio entertainment shows with us.”
