SS Rajamouli ($$$$) returned to US cinemas with Baahubali: An Epic drawing mixed audiences and an estimated $837.3K from midweek on approximately 450 screens. The US release was handled by Variance Films, working with producers Arka Mediaworks and marketing firm Walls & Trends.
Prathyangira Cinemas served Canada.
Film new vision two-part Baahubali row Baahubali: Start (2015) and Baahubali: Conclusion (2017) – the latest of the highest-grossing Indian films of all time in North America – remastered and re-edited by Rajamouli into a single cinematic experience. The release, which ran four hours with intermission, opened Wednesday on 160 premium widescreen screens, including Imax, to sold-out crowds at AMC Lincoln Square Imax and theaters nationwide. That evening, some added midnight screenings for serious fans to meet demand.
Epic On Thursday, the number of locations is expanded to 448, and the number of PLF launches is more than 60. The game will continue next weekend, after which it will remain available on screens in the Variance model, successfully developed in conjunction with $$$$bringing it back from its initial run with the release of “encoRRRe”, which continues to sell out in theaters to this day and added $1.5 million to its initial gross.
“Cinemas were made for what SS Rajamouli Cinemas were made for, and sitting in the middle of the theater this weekend watching die-hard fans revel in their favorite moments while new audiences lean forward to see what happens next is the most fun you can have in a movie theater,” says Variance President and Founder Dylan Marchetti. He said initial gross profit was slightly higher than internal projections.
Indian films do well at the North American box office, but often do 80% of their business on the first day of release from Indian audiences and families and then plummet. Audience for Baahubali: An Epic there were approximately 10% to 15% of Rajamouli's non-Indian fans who liked $$$$ and heard about the latter on Letterboxd or other social media platforms as part of a calibrated campaign that was also conscious of not distracting its core audience. Marchetti is expecting a roadshow, sort of $$$$These are almost exclusively non-Indian moviegoers.
IN BaahubaliA legendary warrior begins his humble journey to challenge the powerful forces threatening his homeland, as ancient prophecies and family ties guide his path. It features Prabhas in dual roles along with Rana Daggubati, Anushka Shetty, Tamannaah Bhatia, Ramya Krishna, Nassar, Sathyaraj, Subbaraju and Adivi Sesh.
$$$$ opened in March 2022 and brought in $9.5 million domestically for a gross of over $15 million (and $166 million worldwide). It went to multiplex amid a post-Covid dearth of new releases and won an Oscar for Best Original Score.
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Animated family comedy Briarcliff Head stitch opened to $2.1 million on 2,162 screens for $2.5 million.
Anniversary Roadside Attractions is targeting a 3-day gross of $259.2K from 809 screens.
IFC Opens Crime Thriller Set in the Ozark Mountains Violent end in 700 theaters up to 120 thousand dollars.
Neon Shelby Oaks grossed $770K in its second week from 1,708 locations for a total of $3.9 million.
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