The Dubai chocolate craze is now about much more than bars

New York (AP) – some fragrant crazy flirting with us and disappear. Others remain and make themselves at home.

It’s too early to say for sure, but Dubai’s chocolate movement seems to have laid down the roots and spreads in a quick video. Sweet aromas and thick texture that made the chocolate bars Dubai Other types of confectionery too much.

Let's get back for a minute. The original and now classic chocolate bar of Dubai created the Fix Chocolatier in the United Arab Emirates in 2021, and by 2023 exploded on social networks. Rich and condescending, it has a thick sink of milk chocolate, usually enclosed in creamy pistachio thinking (and often tahini), filled with mixing with crispy, chopped, similar to fillo, called Kadayif.

Global brands and small bakers riffy on concepts with various aromas, translating the concept to croissants, dairy cocktails And yetThe filling field varies from peanut oil and jelly to s'mores to Matcha.

“I no longer call it a“ trend ”is a completely new thing,” said Dean Allall, whose family business, a nut factory, has about 150 American stores with nuts, dried fruits and sweets.

It carries 12 tastes of the Dubai chocolate bar, as well as chocolate and pistachio dates, fried nuts with Dubai, layered chocolate strawberry fars of Dubai and golden chocolate loaf

According to Allall, these are not only the aromas that Dubai chocolate make others, but also the structure of the bar – “huge, thick, with a lot of filling.”

Large retailers and restaurants hit on board

Jo trader carries in the Dubai chocolate bar made by Patislove. IHOP introduced in some places in some places in some places in some places in some places. Baskin-Robbins has in its menu some products with Dubai ice cream, while Costco sells a wide range of chocolate confectionery products of Dubai, including Dubai chocolate cake. Walmart and QVC are also selling Dubai chocolate.

The Swiss chocolate giant Lindt has a bar, and he drew the crowds when he debuted a limited number of them In Europe last fall.

“For me, this is a crunch,” said Erica Lefkins, who recently bought a little Dubai chocolate in Dublin. “The chocolate is soft and daring, and the filling is creamy, and then the cadaif crunch. This is all about the texture. Plus, this is sugar. ”

She was a little annoyed in price, higher than your usual chocolate bar. Part of the attractiveness of Dubai Chocolate, however, is that he feels at the same time condescending and worldly. Pistachios, rose, saffron and cardamom bring luxury, travel and exoticism to a chocolate party.

Despite the price, “I have never seen a single item like this, for 50 years of retail,” said Stu Leonard, Jr., General Director of the Stew Leonard grocery stores in the metropolitan region of New York. In March, the network introduced the Beemax Dubai chocolate bar, watched it flew out, he said, and then launched his own home version (made by Chocopologie).

They presented a gift box for chocolate in Dubai for holidays, which includes small cones of ice cream Dubai, Dubai Pollin and two bars.

Some other widespread brands in the USA – Moda, Magno and Leonesa. Other Dubai Chocolate iterations include small Chocolove sweets and chocolate coffee syrup without Matteo sugar.

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Katie Warcman regularly writes about food for Associated Press. She wrote two culinary books focused on family cooking: “Dinner is decided!” and “Mom's table book 100.” She leads a blog in https://themom100.com/. You can contact it at [email protected].

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Katie Raorman, Associated Press

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