CFL Commissioner Stewart Johnston talked with Maple Leaf Sports and Entertainment (MLSE) and its owner, Rogers, about their constant commitment to Toronto Argonauts.
“I had great conversations with Keith Pelly and Phil King in Mlse – THey, huge supporters of the league, PregnantFrom them a long story with the league. I really relied on them, as we tried to push these changes very supporting About this, ”said Johnston 3DownnationField
“I had communication with the leadership in Rogers. I can tell you for sure, they are excited by the changes that we bring. I look forward to talking with them moving forward, bUT MLSE, they show me only Argos's support. ”
Many Coll fans have long believed that MLSE had no support for argonauts, and in this order prioritized for maple leaves, predators and Toronto FC. Then he came Associated partnership with Buffalo Bills and MlseWhat happened two weeks less before the cell announcement of significant changes in her game.
“This has nothing to do with this. We started our work on this almost on the day when I started Witho five months less than two days ago. It was then that we really increased him during the summer. INLearning, there was nothing to do, we did not even know that the accounts occurred After we have already started this work, so completely unrelated, ”said Johnston.
In December 2017, Mlse made a deal to buy argonautsThe field at that time was some cross-owned possession, since Double Blue was acquired by Bell and Larry Tanenbaum from David Bralya in May 2015. Rogers agreed to buy a 37.5 -percent share of Bell's ownership of 4.7 billion US dollars. In September 2024, he closed this deal in July to increase his share of ownership to 75 percent. Tanenbaum continues to own 25 percent of MLSE under his holding company Kilmer Sports Inc.
MLSE has proved its ability to give excellent entertaining value and bring income to a new height. This is exactly what the Coll hopes to do by introducing changes in the game and, according to Johnston, the goals of trade for landing. He sincerely believes that cells can reach a new level of pleasure from fans, attracting new enthusiasts in the league with three universities.
“Can I draw a line directly from this to the receipt of income? I think that if more people think that this is a fun game, they are going to buy tickets. If more people think that it is very fun to watch at home, then our media are discussed with Media rights partners will probably be improved, ”Johnston said.
“I believe that there is a correlation. We did not go into this, thinking: “What an accurate line that I am going to draw between Entertaining value and growing income? However, I think that instinctively we understand that this will happen. ”
According to sources, the estimated CLL income is from 200 to 300 million dollars. The income from the league has grown about 18 million US dollars over the past couple of years that caused the second place in size to increase wages in history Leading in the 2025 season. Johnston wants to continue the growing income from the coast to the roads to the coast in his stay and believes that these significant changes in the game can achieve this goal.
