New analysis using Visualping, a website change detection tool, found that a significant portion of products were actually cheaper ahead of the Black Friday and Cyber Monday weekend.
Monitoring the prices of more than 1,500 retail items from early October to Cyber Monday (December 1), the analysis found that a third of deals offered no real savings and were often more expensive than the lowest prices in October and early November.
On the other hand, two-thirds of the deals were genuine and offered the lowest price during the study period.
They also noted that on average, “fake” Black Friday deals were still 37 percent higher than the actual lowest price observed for the product. By category, Travel and Games & Hobbies accounted for the highest share of misleading deals (43 percent), while Home & Technology had the lowest (33 percent).
At the product level, the highest number of “fake deals” occurred in luggage (61 percent), followed by microwave ovens (50 percent). There's some good news, though: Backpacks (4 percent) and video games (14 percent) account for the fewest fake deals.
VisualPing states that 15-inch MacBook Air was listed on Amazon during Black Friday for $1,439.99, and its lowest price was reported to be $1,337.46. Dyson V15 Canadian Tire's Black Friday sale was just under $1,000, with the biggest discount coming in mid-October at $949.93.
The flagship Sony WH-1000XM4 at Best Buy was also included as one of the real Black Friday deals. Regular price is $429.99, but has been discounted to $278 several times (including Black Friday). Another real deal was Fujifilm An INSTAX PAL digital camera that was listed on sale for $64.99 on Black Friday. At the same time, it was discounted to $79.99 in early October, which is $10 more than the Black Friday sale.
Source: Visualization
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