Skims Is Making Hairy Underwear Now—and It’s Already Selling Out

In lingerie news today, Skims has released a line of hairy undies. thong. Yes, Kim Kardashian does label Now.

RemovesThe Kardashian-founded shapewear/lingerie/lingerie/whatever line announced the launch of its latest product on Tuesday, October 14th. clip on Instagram a '70s-style video that asks the age-old question: “Does the carpet match the curtains?”

Scene from the Skims video.

Courtesy of Skims

Commentators immediately began discussing how seriously the public was being taken – I mean, public– you should take this product. “A clever way to attract people to your website, make them laugh, and then they end up buying really cute things they don't even need. Ecommerce Genius Team 👏,” one commenter wrote. “This would be great for cancer and alopecia patients❤️,” another added. While others wrote some version of, “Nobody asked for this.”

Still, it's worth asking. There was face wrap it divided the Internet. People laughed at “nipple bra” at first (which currently donates ten percent of its proceeds to breast cancer charities… just this week), but now it's getting good reviews. Who knows, maybe Kardashian is on to something with this line of faux fur thongs?

On the websiteMost straight sizes sold out quickly, leaving only the 2X and up in many colors and shades. In the entire spectrum of skin tones, red “hair” seems to be the most accessible. (And no, it's not made of hair, but plastic.)

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Courtesy of Skims

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Courtesy of Skims

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Courtesy of Skims

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Courtesy of Skims

In a press release, Skims calls them the brand's “boldest panties yet.” He continues, “Handcrafted from ultra-sheer stretch mesh, this thong thong features a mix of curly and straight synthetic hair in twelve different shade variations. With these iconic new thongs, your carpet can be any color you want.” The idea seems to be not that it will replace the hair you can grow out yourself, but rather that it will be more like a Halloween wig, allowing you to try a different color without any commitment – an idea I've never really considered before.

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