Sega Sammy's fiscal year ends in March 2025. reveals a drop in net sales and operating income during the period, despite “strong sales” in its video game business, particularly for Sonic X Shadow Generations and Metaphor: ReFantazio.
In terms of repeat sales, Sega said Persona 5 Royal “continues to be profitable,” while sales of past Sonic games also performed “strongly.”
More than 75% of Sega Sammy's total sales as of March 2025 came from the entertainment content segment, which includes the video game business as well as animation and toys (23% came from the Pachislot and Pachinko business and just 1.3% from the casino slots business).
The operating profit margin for the period was 11.2%.
Numbers
For the full year ended March 30, 2025:
- Net sales: ¥428.9 billion ($2.79 billion, down 8.5% year-on-year).
- Operating income: 48.1 billion yen ($313 million, down 16.8% year-on-year).
Highlights
Sega is “pursuing a transmedia strategy” in which it will develop “high-potential IP” primarily through games, while also expanding into film, animation, merchandising, events and other areas, “thereby simultaneously increasing user touchpoints and revenue opportunities from IP growth.” In addition to Sonic, which it said is “already a success,” Sega said it intends to extend the transmedia strategy to other IPs such as Like a Dragon and Persona.
“By following the roadmaps for each major IP, we will advance the development of transmedia technologies and expand user touchpoints in various areas,” the company said. “In addition, by building strategic relationships with major platform providers, we will maximize the global exposure of our IP and link this with revenue opportunities through new full game release, re-sales, F2P and license development. The profits thus generated are reinvested in the further growth of the intellectual property, creating a cycle of increasing the value of the intellectual property.”
The megacorporation also revealed cumulative sales of key games including Sonic Superstars (2.43 million units), Sonic Frontiers (4.57 million units), Persona 3 Reload (2.07 million units) and the Persona 5 series (13 million units).
The company determined that in 2024, Japan will hold the largest market share at about 69% of the total video game business, followed by North America, Europe and Asia at 51%, 32% and 16.6%, respectively. The company forecasts that all of these markets will grow by 2028: Sega expects the video game market size in Japan to increase to 76%, North America to increase by 58%, and in Europe to increase by 37%.
Sega also said it continues to generate more revenue from its mobile games than from consoles and PCs combined, a trend it expects to continue into 2028.
Ahead of the fiscal year ending March 2026, Sega said it plans to release new releases of core IP games, including Sonic Racing: CrossWorlds and Football Manager 26. For the fiscal year ending March 2027 and March 2028, the company plans to “enrich our portfolio with at least four new core games each year, as well as releases of legacy IP titles.” At the same time, we will expand revenue opportunities by strengthening repeat sales, expanding supported platforms and subscription-based offerings.” services”.
Sega currently employs 6,391 employees in the entertainment segment.
