Apple iPhone Air was the company's most interesting new iPhone this year, at least because it was the most different from previous iPhones. We came away impressed by its size and weight. in our review. But early reports suggest its novelty may not translate into sales success.
Note from analyst Ming-Chi Kuo, whose supply chain sources are often accurate about Apple's future plans: said yesterday that demand for the iPhone Air has “failed to meet expectations” and that “both supply and production capacity” are being reduced to account for lower-than-expected demand.
Kuo's remarks are backed up by reports from other analysts at Mizuho Securities (via MacRumors) And Nikkei Asia. Both reports state that demand for the iPhone 17 and 17 Pro models remains strong, indicating that this only problem for the iPhone Air, rather than a broader slowdown caused by tariffs or other external factors.
The standard iPhone, the regular-sized iPhone Pro, and the larger iPhone Pro have all been mainstays of Apple's lineup, but the company has had a harder time coming up with a fourth phone that sells well enough to stay in the market. The small-screen iPhone mini and large-screen iPhone Plus were discontinued after two generations.
