Ottawa, Ontario, September 29, 2025 (Globe Newswire) – buying a house can be stunning from time to time and is one of the largest financial and emotional decisions that can be made by Canadians. To help the Canadians navigate in the process of buying housing, Realtors® offers useful tips with the help of a new national program called ” Ribbon tipsThe field tips on the film come to life through a user roll of a packaging tape, which has 100 tips from Realtors® across the country to help Canadians feel more confident and start packaging earlier.
Buying a house should be exciting, but for many Canadians it can be stressful, confused and filled with potentially “sticky situations”. From hidden costs to emotional burnout, the process can quickly crush even the most prepared customers. In fact, 49% of Canadians seek to buy a house, but only 11% feel ready for moving in the next 12 months1Field And although today's economy adds pressure with limited budgets and increased sensitivity from the last year’s stormy market, the realities of buying a house are not new. For many years, Canadians have encountered the same truth: buying a house is full of risk, and mistakes can be expensive.
“Buying a house can be exciting, but easily getting stuck in difficult situations without proper support,” said Caroline Genet, Marketing Director at the Canadian Real Estate Association (Crea), which represents more than 160,000 realtors® throughout the country. “This initiative emphasizes the real Insights Realtors®, which bring to the table and the important role that they play in the leadership of Canadians through the risks and realities of buying a house.”
The new initiative from Realtor® turns a packaging tape into a secret weapon to success a house
Realtors® provides management at every stage of traveling to buy a house. From advising customers about the importance of obtaining preliminary approval, before negotiations and assistance to them in understanding the closure of closing costs, Realtors® leads to examination, which Canadians must make reasonable decisions, and incurring an invaluable role that they play as trusted partners in the process.
Through a creative, unexpected average Ribbon tips The transformation of everyday packaging into a platform for the exchange of trusted knowledge in the field of real estate, simultaneously emphasizing the experience of Realtors® throughout Canada.
“For most Canadians, buying a house is not just a deal, it is a milestone filled with hopes, dreams, and sometimes stress. Like realtors®, we see ourselves as partners in this journey, making sure that customers feel support at every step, ”said Stefani King, managing the broker and director for compliance with Red Real Estate. “The Tape Tips program is a funny and significant way to share the same guidance more widely, helping the Canadians feel confident, because they take one of the largest life steps.”
The campaign presents nine key categories that are most important for buyers today: The budget and finances, terms, want to against needs, repair, strategies, property, location, knowledge and trust. Each tip is designed to be short, memorable and effective, helping Canadians cut out the noise and avoid expensive errors. A full set of 100 tips will be available in Tapetips.caField
For example:
- Understand and take into account all the costs of closing advance. You need a budget outside the initial contribution to avoid surprises after the transition.
- Do not emphasize that the market time is trying is the best time to take a step, when it seems to you.
- Make sure that you visit real estate at different times of the day, especially if it is located on the main road, in a busy area or near the school.
The campaign unfolds through digital, social and traditional channels supported by Realtors® in local markets. A Ribbon tips It will be distributed to Canadians, causing conversations, curiosity and recognition of the brand unforgettable. The tape will be available to order for free (while consumables) in Tapetips.caCanadians can also study all 100 tips in Tapetips.ca And contact Rieltor® for individual tips when buying a house.
About the Canadian Real Estate Association
The Canadian Real Estate Association (CREA) is one of the largest individual associations in Canada. Crea works on behalf of more than 160,000 realtors®, who contribute to the economic and social well -being of communities throughout Canada. Together they play for real estate owners, buyers and sellers.
Media contact
Madalina Sekarean
[email protected]
416.998.1896
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1House purchase report, Harris survey on behalf of Nerdwallet 2024
