Play in pink with Razer x BLACKPINK
ReiserThe world's leading gaming lifestyle brand, joins forces with global K-pop group BLACKPINK for a collaboration that combines high-performance gaming with unmistakable star power. Building on BLACKPINK's fearless confidence and trend-setting influence, the BLACKPINK X Razer Collection combines cutting-edge technology and bold designs with an emphasis on the color pink in a striking, limited-edition lineup.
“Games and music are two of the most influential forces shaping youth culture today,” said Addie Tan, Global Head of Lifestyle at Razer. “Our collaboration with BLACKPINK goes beyond products; it’s about creating a lifestyle that celebrates passion, performance and individuality.”
This exclusive line will feature collaborative gaming hardware that combines Razer's precision engineering with BLACKPINK's iconic visual style. Each piece promises to reflect individuality and creative expression. It will give fans the opportunity to show off their style both on and off screen. Whether you're immersing yourself in competitive gaming or expressing your personal talent beyond the keyboard, the collection provides the perfect blend of performance and fashion.
The collaboration speaks to a shared culture in which games and music define how the next generation connects, creates and performs. Razer and BLACKPINK plan to channel this energy into products that look expressive, confident and unapologetically bold. These designs are sure to transform everyday gaming settings into expressions of personality and passion.
Fans can also expect exclusive pop-ups during BLACKPINK's upcoming world tour.
You can find out more details and subscribe to the latest news on the website https://www.razer.com/collabs/blackpink
