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Poshmark has made a lot of changes recently such as lower shipping costs (which are accompanied by a change from USPS Priority Mail to Standard Ground Mail) and Smart Selling Opportunities. However, the most recent change – the removal of the bulk sharing option – has disappointed many users (including me).
Removing a mass exchange
Poshmark has long operated more socially than other resale platforms such as Depop or To be bought. You can follow sellers in the same way you would on Instagram or X, for example. Notably, users were always encouraged to “share” their own and others' listings, which then appeared in the homepage feeds of everyone who followed them. A few weeks ago, Poshmark got rid of this channel and replaced it with a more algorithmic “For You” section.
Developers demand it has “significantly” increased buyer engagement, and I can attest that my “For You” section is pretty accurate, and my sales haven't dropped since removing the “Following” channel, even though I've seen dozens of posts from sellers saying their sales have plummeted.
Besides appearing in the Follows tab, there have always been other reasons to share: First, if you share a certain number of times, you can earn Posh Ambassador I or II status, which will earn you a badge on your page that will signal that you are a quality seller. (You must also meet other requirements, such as having a low average delivery time and a high review rating. I received the Posh Ambassador II a few weeks ago after months of work.) Second, when you share a listing, it appears at the top of your store page, known as your “closet.” Do this frequently so that sold listings move down and available items are immediately visible to interested buyers. It also categorizes the listing as “recently posted,” so when a shopper searches for an item and sorts it by “Only In” or “Just Shared,” it appears at the top of the results.
So no, there's no point in sharing anymore to get into the “Next” feed since it was destroyed, but for all these other reasons there's still a lot of point in sharing. Sellers have always had and still have the option to manually share listings one by one, but for those who have multiple items available for purchase, this is tedious and mass exchangewhich was easy to do from the Seller Tools tab.this was the way. At the moment I have about 260 available listings. When I lost the ability to bulk post yesterday, I gave it a try and reluctantly manually shared all my listings. It took a long time. What's worse is that the bulk distribution tool also allowed sellers to share all relevant listings with Posh Party or custom landing pages that run for an hour or two throughout the day. If there's a fancy “Best of Swim” party going on, you could, for example, share all your swimsuits and people looking for swimsuits can browse through them. With the disappearance of mass exchange, this has become much more tedious.
People are pretty annoyed because it's unclear what the new direction of Poshmark's entire plan is. It has operated socially for years, setting it apart from other competitors, and the lack of mass distribution will require major adjustments.
What do I do instead
I reached out to a Poshmark rep to find out what this means, why this happened, and any related changes that might be happening. I'll update if I get a response.
However, many sellers have already contacted customer support and I share my answers they received on social networks. It just seems to be the new normal, even though it's disrupting us all. Last night I came to terms with the fact that I would have to manually share 200+ listings a day or move all my listings to another platform (which I don't want to do because Poshmark is still my favorite for various reasons), but then I remembered something: before I started using the bulk exchange options in Seller Tools, I signed up for third party automation app called PrimeLister. It's $25 a month (and more if you manage multiple closets with it), but it automatically shares your available listings, shares with Posh Party, sends discount offers to people who like the listing, and more.
I renewed my subscription this morning just to see what would happen. He immediately started sharing my available listings. I'm annoyed having to pay for this since I already subscribe to Poshmark's Promoted Closet paid newsletter, which promotes my listings to possible buyers in the form of ads that appear in search results, but I believe you have to spend money to make money. (Not to mention, Posh also gets 20% of all sales.) It's worth it for now, as it will keep my sold listings on my page low and make my available listings more visible in my closet and search results, as well as keep my items in the Posh Party.
If you have a lot of listings on Posh and are mourning the loss of mass exchange, you may have to shell out $25 for PrimeLister until the new system starts to make sense or produces any demonstrable results. Yesterday my ads had less likes, it was my first day where I wasn't sending out mass emails every few hours and I don't think it's a coincidence. If PrimeLister is too cool, you can always manually share each listing by clicking the arrow icon below it. But keep in mind that in another unexplained change, Poshmark recently made this button much smaller and harder to press on mobile devices, so it will take you a while.
