Advertising is only a small part of the experience and helps customers discover new content and products that may interest them. If customers don't like the offer, they can swipe to move to the next screen card or directly provide feedback by tapping the Info icon or tapping the screen.
Amazon declined to comment on whether it has increased its advertising load on the Echo Show.
Alexa resorts to advertising
Amazon's device business is famous doesn't make moneySo it's no surprise that smart display companies resort to advertising, which is what Amazon is doing. is making money from.
Expanding it advertising program for Alexa devices launching in 2023, Amazon stepped up efforts to sell Echo Show customers' screen real estate to advertisers in July when it launched. program to display ads on the home screen on devices using Alexa+. Amazon recently said it may also supply Alexa+ Conversation Ads.
According to AmazonAds on the Echo Show home screen change depending on how close the user is to the gadget:
When a customer is more than four feet away from their device, the ad will appear full-screen interspersed with other content such as weather, recipes, sports and news. When a customer is close to their device (within four feet), the ad will alternately appear on the first card in the home screen grid.
Panos Panay, head of Amazon's devices and services division, acknowledged the “randomness” of some Alexa ads in a conversation with The Verge's Tuhoy. When asked how the company is working to improve the advertising experience on Alexa devices, an Amazon spokesperson said the company “will continue to improve our advertising experience based on customer feedback.”
Following the launch of Amazon devices last month, we noted that Alexa's survival depends on user activity. tolerance for more expensive Amazon devices. It looks like people's tolerance for advertising will also play a role.
