OpenAI says the latest version of its text-to-video artificial intelligence (AI) tool Sora has been downloaded more than a million times in less than five days, reaching the milestone faster than ChatGPT at launch.
The app, which topped the Apple App Store charts in the US, generates ten-second realistic videos from simple text prompts.
The figures were announced in X-post from Sora boss Bill Peebleswho said there was a “dramatic increase” even though the app was only available to people in North America who received an invitation.
But its handling of copyrighted material, as well as images of deceased public figures, despite the rise, has drawn significant criticism online.
Sora, an app that allows users to easily share videos they create on social media, has led to a flood of videos on social media.
Some included images of deceased celebrities such as musicians Michael Jackson and Tupac Shakur.
Three days ago, Zelda Williams, daughter of Robin Williams, asked: people, stop sending her Artificial intelligence-generated videos of her father, the famous American actor and comedian who died in 2014.
Calling out press reports related to Sora's popularity.
This was announced by a representative of OpenAI. American news site Axios the email had “strong free speech interests” in allowing images of historical figures.
But the spokesman said that for public figures who are “recently deceased”, authorized persons can ask that their images not be used, although he did not specify what is considered “recently deceased”.
Videos also often contain images of characters from movies, TV shows, and games.
One deepfake by Sam Altman in Sora shows the OpenAI boss with several Pokemon characters saying, “I hope Nintendo doesn't sue us.” CNBC reports this..
Another viral deepfake video shows him roasting and eating the game's infamous mascot Pikachu.
Nintendo has not announced any plans to take legal action, but several companies behind popular generative artificial intelligence systems, including OpenAI, are currently engaged in legal battles with creators and copyright holders of creative works.
The potential cost of these battles is high.
Artificial intelligence firm Anthropic agreed to pay $1.5 billion (£1.11 billion) to settle a class action brought by authors who claim the company stole their work training its artificial intelligence models.
OpenAI says it is adapting its approach to these issues.
October 4, Mr. Altman wrote in a blog that the firm “learned quickly from how people use Sora and received feedback from users, copyright holders and other stakeholder groups.”
He said the firm would “give rights holders more granular control over character creation.”
And he said there are plans for some form of revenue sharing in the future.
But it remains to be seen whether copyright holders will agree that Sora's videos are a new kind of “interactive fan fiction,” as Mr. Altman has suggested, or whether it will force the firm to face questioning in civil courts.
