No, Dawn French isn’t eating Pokémon in the new M&S Christmas ad

Marks & Spencer has released a new Christmas-flavored food advert starring Dawn French as one of the many stuck in traffic on the way home for a bit of fun.

Okay, that's very cute and all, Victoria, but what does this have to do with Pokemon? After all, Eurogamer is a site about video games (I mean, the clue is in the name). Well, that's because I was watching the M&S coffee trailer this morning and when I turned on the subtitles I was in for a rather fun surprise.

At one point in the trailer, Dawn is holding a plate of food over a mass of people gathered in the back of a very posh M&S food truck, but she's a little unsure of what she's actually holding. The fairy companion then whispers in her ear before Don announces that it is in fact a plate of pork and mushroom pate from Tom Kerridge. How fun!

Traffic jams | M&S Food Christmas advert 2025Watch on YouTube

Except the YouTube subtitles don't quite hear it properly and instead report that the Vicar of Dibley actor is presenting a plate of pate with Pokemon food. I checked on another site with an embedded video and the subtitles were again a bit mixed up, this time instead suggesting Don was holding the tasty Pokemon shoes. Mmm… yummy…

Anyway, I was amused by all of this, so I wanted to bring you some silly Christmas joy on this rather gloomy Thursday afternoon, and I thought I'd share it with you.


Marks and Sparks Christmas advert with subtitles reading


Marks and Sparks Christmas ad with subtitles saying Pokemon food, not pork and mushrooms

Image credit: RS

When it comes to Pokémon, when they're not being bundled into the back of a truck by hungry and stressed travelers, the latest version of the video game debuted just a couple of weeks ago.

“Lumios City could do with some work, but Pokemon Legends: ZA this is a much more focused and delightfully silly return to better form,” our Chris wrote in Three-star review of Pokémon Legends: ZA from Eurogamer. “At least by modern Pokémon standards.”

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