A The new law signed by California Governor Gavin News will prohibit advertising on Streaming platforms which are louder than the content that they are clamped between them.
The bill 76 of the Senate, which enters into force on July 1, 2026, announces ads that are located in a loud volume than other content in streaming services such as YouTube, Hulu or Netflix, supported by advertising. This does not specifically affect broadcasters, because there is already Existing national law, calm act (Law on softening the volume of commercial advertising) since 2012, which serves the same purpose for this type of programming.
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Playing advertising, which is louder than other content, is one of the ways to attract the attention of the audience. But, according to Senator Senator California Tom Umbberg, Democrat from Santa -aa, who is the author of the bill, they are the trouble of parents and many others. Umbberg said that the bill was inspired by its legislative director, whose newborn child woke loud advertising.
“This bill was inspired by the baby Samantha and every exhausted parent, who finally fell asleep, only to conduct an open reports the guardianField
According to The text of the legislationThe rules will relate to the “Streaming Service of the Video, as defined, which serves consumers in the staff to transmit a commercial advertising audio compatine louder than video content that accompanies advertising.”
A number of large streaming video services belong to companies based in California, including Netflix, Hulu, Disney Plus, YouTube and HBO Max, owned by Warner Bros Discovery.
