Natalia Bryant made her debut as a creative director with a short film focusing on a topic she is intimately familiar with.
The 70-second spot is called “Forever Iconic: Purple and Gold Always,” and it pays homage to the Lakers' worldwide influence, something Bryant has experienced throughout her life as the eldest daughter of one of the Lakers' great icons. Kobe Bryant.
The film, released online Wednesday by the Lakers, is a fast-paced tribute to the team and its fans. It features several celebrities – a Dodgers superstar. Shohei Ohtani practices batting while wearing a Lakers cap; current Lakers star Luka Doncic shouts “Kobe!” the way he throws the towel into the basket; fashion designer Jeff Hamilton designs several Lakers jackets; actor Brenda Song obsessively watches and cheers on the team on his computer; Lakers Legend Magic Johnson declares, “It's show time, baby!”
Interspersed with footage of ordinary fans paying tribute to the team in their own way.
“This project was an amazing collaboration with such creative people, and we all came together to try to portray the impact of the Lakers not only in Los Angeles, but throughout the world,” Natalia Bryant said in a statement released by the Lakers. “Everyone has a connection to the Lakers. I hope those who already love the team will watch this and remember what pride is. And if you're not a Lakers fan, I hope you watch it and want to become one.”
Natalia Bryant's first short film as creative director is Forever Iconic: Always Purple and Gold.
(Los Angeles Lakers)
Bryant, Graduate of the University of Southern California School of Cinematic Arts. in May included several famous Lakers clips such as LeBron James arguing, “It's our ball, isn't it?” and her father hit a stunning shot against the Phoenix Suns during the 2006 playoffs.
“What an honor to be part of this project!” Bryant wrote on Instagram. “Thank you @lakers for allowing me to join the creative director family forever💛lakers.”
Lakers controlling owner and president Jeanie Bass also posted a video on Instagram.
“Shout out to the millions of fans around the world who make the Lakers the most popular team in the NBA!!” Bass wrote. “You are the best fans in the league. Congratulations and a huge thank you to the amazing @nataliabryant who helped bring this film to life in her debut as creative director.”
Lakers superfan Song also posted several photos related to the project on Instagram, including one with Bryant.
“Lake Show for Life” The song was written by.
Bryant replied in the comments: “For life!”
