Today, Music Canada and the Association of Digital Media (DIMA) jointly submitted the CRTC letter below after their recent classes on the Canadian content for audio services.
Re: Sessions of the engagement on Canadian content
We write to you today as part of recent engagement sessions on Canadian content, conducted by CRTC from September 11-18. Together, our organizations and their members took part in the meetings held on September 11, 12 and 17.
At the end of each session, it was recommended to write in CRTC with further thoughts or clarifications at sessions. With this in mind, we write to you today to strengthen an important message separated throughout the consultations: Streaming radio transmission and audio is not the sameField
Outside of context, this may seem strange for the largest streaming services and large musical labels in Canada to write to the regulator who approves truism, but we believe that recent seminars made it necessary. Starting with the leadership on the discussion on modified issues, there was a clear attempt to place the continuation of radio stations in the streaming services of sound as the obvious next step.
We do not agree.
Today's radio controls were carefully developed for the Canadian radio station. The one that is formed by our vast geography, linguistic duality and willingness in the analog system to make decisions that Canadian listeners are available. They also reflect the restrictions of the environment: the final number of hours, more and more centralized programming, and a living broadcast format, and a relatively small number of records that are being radioled.
Stream transmission is not something of these things. Being moving from the point of view of the individual interest and activity of each consumer, it is an almost endless list of listening, an extensive catalog of records, many languages ​​and broke not only physical geography, but also an international border. Three of the 10 best songs broadcast in India in 2022 were Canadian artists – a fact that would be unthinkable for the founders of our ground broadcasting system.
Not only did the stream transmission allowed the Canadians to contact the world of previously unimaginable ways, the stream transmission allowed Canadian artists without a home in a traditional radio system that their Canadian and international fans will find. This led to higher levels of streaming game for women and racially diverse artists compared to Canadian radio.
We ask about it, moving forward, realizing Online -Potoko actYou think about streaming services and their interaction with Canadians for what they are Today And not like a proxy for the broadcasting system of the 1900s.
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About the music of Canada
Music Canada is a trade association representing the main labels of Canada: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Like its members, Music Canada is a partner of the industry, working with artists, independent labels, publishers, platforms, associations and others, in promoting a promising policy to provide a dynamic and successful Canadian musical ecosystem, which regains value to creators of music.
To obtain additional information: Regan Reid, Music Canada, [email protected], (416) 462-1485
About Dima
Dimat It represents the leading in the world of streaming companies audio and stream innovators. Our mission is to promote and protect the ability of fans of music to legally interact with creative content at any time and wherever they wanted it, and so that artists are easier to get to old fans and create new ones.
