Mothers Against Drunk Driving in Saskatoon is launching its 38th annual Project Red Ribbon campaign. The campaign will run from November 1st to January 5th.
The goal of the Red Ribbon Project is to raise awareness of the problem of drunk driving. With the holidays just around the corner, the roads filled with Christmas parties and people traveling to visit family, it's important to plan for a safe trip home.
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SGI reports that last holiday season there were 50 collisions involving a disabled driver, resulting in three deaths and 20 injuries.
The red ribbon symbolizes a person's commitment to never driving while intoxicated and to support those who have lost loved ones due to drunk driving. Saskatoon residents are asked to tie a ribbon or place a sticker on their car, purse, keychain or any accessory.
MADD is distributing boxes of ribbons and stickers to Saskatoon businesses and communities. You can obtain a box by contacting MADD at: [email protected].
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