Meet Tilly Norwood, the AI ‘actress’ prompting backlash from real Hollywood stars

She can fight with monsters, run explosionsAnd even cry to Graham Norton “But Tilly Norwood is not a Hollywood road.”

The “actress” of AI called Tilly Norwood and the European company, which created it, was criticized for real, living Hollywood talents and the American Union, which represents the actors after the debut of the virtual star.

Eline Van Der Velden, CEO of AI Production Company Particle6, created by Norwood, said a number of entertainment companies were interested in signing transactions With the creation of AI, who especially registered the actors.

“I hope that all the actors returned to the agent who does this, quit your $”, Scream Actor Melissa Barrera wrote in the Instagram message in response to Strict article about digital creationField

Other actors published an agreement in the comments in accordance with the posture of Barrera, including Tony Colllet, Nicholas Alexander Chavez, Kirsi Clemons and Mara Wilson.

On ViewWupu Goldberg said that the creations of AI obtained from various sources can create problems for actors.

“He has the relationship of Bett Davis, he has Humphrey Bogart's lips … and therefore this is a little unfair advantage,” she said. “But you know what? Bring it. Because you can always tell them from us. ”

Actor Ralph Ineson expressed it simply in Message on x In response to the news: “FK OFF.”

Sag-Aftra, a union representing working actors in the United States, denied the idea that Norwood is generally an actor.

“This is a character generated by a computer program, which was trained in the work of countless professional performers – without permission or compensation,” the trade union said In the statementField

“He does not have life experience from which you can draw, without emotions, and from what we saw, the audience is not interested in observing computer content not related to human experience.”

The Union added that its rules require notification and negotiations before the executors of AI can be used by manufacturers. In 2023, the actors struck. The use of AI was a point of sticking, and ultimately the union won the defense Limit the ability of the studios to use the playback of artificial actors without informed consent or compensation.

• This Saturday, I just ask Want to know: what are your questions about the future of AI in art? Fill out This form And send us your questions.

In response to a blow, Van der Velden said that she had never intended for Norwood to replace the human actor.

“I believe that AI is not a replacement for people, but as a new tool – a new brush. In the same way as animation, dolls or CGI opened fresh opportunities, not taking away from a live game, AI offers another way to represent and build stories, ”wrote Van der Velden in Application on Tilly Norwood Instagram accountField

How became Tilly Norwood?

Norwood is the first creation of AI from XICOIA, AI talent studio, which Van Der Velden He said the deadline She launches with Particle6, her company in artificial art, which uses technology in the process of media production, from editing to the creation of “digital twins” of people.

So far, Norwood has appeared only in a short comedy video called “Authorized AI“Produced Particle6. In the description of the video on YouTube, the company considers it “completely ready for the screens of AI actress, designed for any role and always ready for execution.”

Watch | Video Commissioner Tilly Norwood from Tilly Norwood:https://www.youtube.com/watch?v=3Svo_J4czys

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Van Der Velden He said in an interview in July The fact that she used ChatGPT to write and clarify the script for the sketch, before programming the generated characters using dialogue and having worked them using various tips to get the right to supply.

She said that the whole process took about a month, and she hoped that Norwood could become “the next Scarlett Johansson or Natalie Portman.”

Many spectators who commented on the video did not seem to be the same Enchrogs.

“Well … at least the sketches of sketches know that they are now safe from AI,” wrote one YouTube commentator. Another added: “This is so anti -utopia.”

AI is filled in the media -landscape

In accordance with the deadlineVan der Velden told the audience at a conference at the Curich summit last weekend that people in the entertainment industry are warming up for the idea of ​​using AI.

“We were in many meetings of the meetings around February, and everyone said:“ No, this is nothing. This will not happen. ” Then, by May, people said: “We need to do something with you guys,” said Van der Velden.

After a negative reaction, the President of the Gersh Agency Leslie Zibert told Variety that her agency would not sign NorwoodAlthough she said that she was not surprised if she made another agency.

Regardless of whether the studios for performers generated AI are heated, the technology began to penetrate the process of creating films.

He is used to Stars De-AgeIN Dub shows in different languages ​​and Improve visual effectsAmong other things.

Openai, ChatGPT manufacturer, also raised his weight behind the video and AI movie, with the creative director of the company According to reports, work on the animation feature of AI Which, according to him, he hopes that the premiere at the Cannes Film Festival in May next year.

And such loud names as James Cameron showed interest in such tools, with the famous director now in the Council of Directors of AI StabilityaiaiField

Even the Academy of Cinematographic Arts and Sciences, the organization standing behind the Oscar, has allowed AI to be used in films that he considers for rewardsField

Some films have already included technology, including Emilia Perez And BrutalistBoth of which were nominated for the best picture and won several Oscar awards, despite their use of AI for Change the voices of the charactersField