Meet Costco’s newest shoppers — young people on the hunt for deals and trending products

Karen Kuo began to make purchases at Costco during training at the Western University. She and her neighbors in the room made a monthly trip – they gathered together, hunted for mass transactions and popular objects that they saw on social networks.

And they were not alone. Kuo says that the passages were filled with other students, carts overloaded with things. As the Content Creator, Kuo publishes the lifestyle, including some of her trips to Costco, where, according to her, comments are always made by young people interested in the new new product or snacks of St. Grail in the wholesale shopping center.

“Grocery stores are just a very standard part of the weekly routine, but Costco has the opportunity to make it funny and make it interesting,” Kuo said.

In a recent call of income, the wholesaler said that almost half of their new members of registration has now arrived from people under the age of 40 years.

The company explained some increase in its presence in the Internet trade, but buyers, creators of content and experts say that good offers and excitement on social networks attract young people to the brand.

Hunting for voluminous transactions

Coo does not work and works now, but says that she is still making purchases in Costco every week or so as to stock up the basics that she often uses.

She necessarily buys certain objects of a pantry, such as protein powder and coffee in Costco each time, as she says that she can find them in about two -thirds of prices compared to other stores.

The data show that young people are fighting with the cost of life. Research from AGRI-FOOD Analytical Laboratory at Dalhaus University It was found that about 40 percent of people in GEN Z used their savings or borrowed money to buy food compared to 20 percent of the beepers.

The recent report of Canada’s restaurants also showed that although 75 percent of Canadians as a whole stated that they have lunch less often from the growing cost of life, this figure jumped to 81 percent for those who are from 18 to 34 years old.

Mike von Massou, food economist at the University of Gvelph, says that companies such as Costco are well aware of how many young people are fighting and, as a result, they probably advertise them directly. Von Massou says that this year Costco first created a recruiting tent in her university town.

“We are usually loyal to our grocery store,” said Von Massou CBC News, adding that if shops suggest that they will be more likely to be a client for life, then “getting a young man, especially a student, can be a good investment.”

And since students, as a rule, live with several neighbors around the room, sometimes in houses in four or five people, von Massou says that buying products in the size of the family, and the separation of cost can be a good way to save some money.

Costco -cort in Costco also has the desired transactions.

The price of a hot dog and a carbonated combination From the 1980s there were $ 1.50 dollarsDespite inflation, and has long attracted customers who are craving for transactions.

The cult of Kostko

But the love of Costco goes beyond the hunt for a profitable deal.

From Boys Costco -Dueta father-son, who evaluates the products in the store (good receive “boom”, get bad “death”)-people Throwing parties for a birthday on the topicOr even Party's birthday V COSTCOSocial networks are full of Costco content.

There were also influential persons who publish exclusively about Costco, including the Canadian “queen” Costco, Tina Chow. Kalgar posts under the @costcoloverscanada pen on Tiktok, where she has more than 178,000 subscribers, and controls the group with the same name on Facebook.

Chou and Kuo say that social networks advertise some fashionable products that pulled young people into shops – such objects as Costco items, such Dubai chocolateKorean cosmetics and Clothing “Dupes” This resembles high -class active clothing Lululemon, everyone became incredibly popular on the Internet.

Craig Patterson, the founder and publisher of Canadian retailing news about retail trade, agrees.

According to Patterson, the ability of CostCo to force goods that consumers from -z -shums want, they contributed to the store, which refers to the “cult”, in which such retail sellers as Nordstrom and Hudson's Bay, either left Canada, or were generally closed.

Chow agrees that the online wave also caused the feeling of something more than the retailer himself, which makes it a cultural point, so other large stores are simply not.

“It became more likely a community on social networks, and I think this is the most important thing,” Chow said. “If you can connect to [the store] And this is that you are part compared to viewing advertising or advertising, then everyone wants to be part of it. ”