International Classic films market (MIFC), the only market in the world dedicated to the restoration and promotion of films about the heritage, returns to Lyon along with the Lumière film festival for his 13th edition, which, as expected, will attract a record number of participants.
“All our indicators have grown from both newcomers and international participants,” said co-author Anis Desruex DiversityField
Three high-profile guests of honor emphasize the global coverage of the festival: Andrea Kalas, vice president by the media and archival services in Iron Mountain, Justine Ryst, the leader of France YouTube and Haethan Bruel, the new head of France CNC CNC.
Another feature of the growing industry of the market arising from the British park Circus, which joins this year as an official partner. The company processes the global spread of heritage names for large American studios, as well as British and European libraries. Douglas Davis CEO will join Pauline Saint-Hilaire from Studiocana and MK2 Films Benoit Claro for a round table to create international spread strategies for the film “Heritage”.
The technology remains a hot theme, in particular, the use of AI in the classic preservation and restoration of the film, with an emphasis on subtiting and duplication this year. The discussion will combine a costume for preserving the films “Heritage” by Vectracom, Phont, a startup specializing in the so -called “emotional subtitle” and representatives of translators.
“No one behind the table is against progress, but the real task is that this innovation really has a qualification as such for the entire ecosystem,” Desrieux said. The co-founder Gerald Duhausya added: “Subtitles are not neutral-subtes is a creative activity that forms, as the films are understood.”
New tools will be shown in Classics Innovation Corner, where startups such as Phont, AI-Military Search and Licensed Refractio License Platform, as well as CN-oriented Distributor CN will present its technology.
Another key topic is the growing role of streaming services in the Cinema Heritage cycle, which will probably consider that the rakist will consider the 20th anniversary of YouTube.
“YouTube has an excellent proposal of heritage, with access to films, archives and programs devoted to classical films, and content creators that attract a new audience,” said Duhausya.
Thematic studies will be presented earlier – the new merger of the French Streamers Universciné and Filmo – Heritage Film Lacinetek platforms and the Allociné entertainment site, which launches the allociné Classique Service. “Thanks to these platforms, films are not just preserved, but they are again entered into the audience in the digital era,” said Desriux.
From digital strategies to the personal conclusion of transactions, the circulation remains a priority for the organizers, with the initiatives such as the popular program “Repeated”, now in its third edition. The showcase acting either recently restored names leading to the Lumière Classics label, or work, looking for restoration partners for 10-minute sessions, followed by one to the same meeting aimed at creating transactions.
Hungary gives an inspirational example as a country of honor due to its strong record in the field of preservation and circulation through events such as the “Marathon of the classic Budapest film”. MIFC Right György Rádyly, the head of the Hungarian National Cinema Archive, will be among guests.
Other main points include debates under the new Agoraeu program, European audiovisual heritage policy and the power of curatorial retrospective, with tribute to Martin Rittu and Konrad Wolf, illustrating how restoration stimulates the second life in cinemas, festivals, TV and platforms. The Association of Exhibitors of Arthaus France, AFCAE, which celebrates its 70th anniversary, will consider the future of the classical film on the big screen.
As always, the main market sessions will be presented, from the preliminary viewing of catalog holders to linear compositions of distributors and special events for exhibitors.
The African filmmaker will also attract attention with the showcase of the new series of podcasts “Cineastes d'Afrique”, noting the pioneers of African film production.
Looking into the future, a new European student seminar fellow about 40 students of six universities to work with professionals in the field of heritage. “We want to help the next generation of construction, which will form the future of the sector,” said Desrieux.
For Duhaussoy, the workshop reflects a broader market mission: “The heritage cinema is not just looking back,” he said. “We are talking about the presentation of the future, with new professionals, new technologies and a new audience.”
As Desriux said, “Our goal is to give the heritage sector a stronger international structure and profile. This means the unification of the players, casts doubt on our practices and the creation of real opportunities for business around the circulation of classical films. ”
MIFC works in Lyon on October 14 – October. 17
