LG’s $1,800 TV for seniors makes misguided assumptions

Further dirty identification of the TV: the selected AI button on the remote control. It seems unlikely that someone who needs his TV in order to provide almost gloomy access to technical support needs the AI ​​button.

Easier -a television

If manufacturers really want TVs to feel easier and familiar with the older crowd, they should sell more stupid TVs.

Older people are definitely broadcast, but they are also the largest demography of the spectators of broadcasting. In the United States, 64 percent of Americans aged 65 and older have cable or satellite subscription, according to I drink -research dataField

Older people have used stupid TVs for decades. TVs that are not connected to the Internet can still access stream services through simple solutions, such as stream sticks or connecting to a computer. With a blunt TV, you do not need to learn to manage the software that varies among television brands, think about updates or worry about confidentialityThe field of intellectual TVs are presented Anxiety about inventing This is today's old television spectators have lived for years. Dumb TVs can help protect less informed Without them, the need to decipher long terms Written in tiny printing.

A dumb TV will also be cheaper, which will benefit older people with fixed income. Instead, LG offers an expensive, large Smart TV screen with integrated software that he can monetizeField

Another angle that can take a TV for the elderly, which seems to be not present on a simple TV, is attentive to the accessibility functions that are simple in activation.

Nevertheless, many of the described that I described may like adults who are less than 65 years old. However, TVs aimed at the elderly can be profitable for companies such as LG. The company translating the company with headquarters in Seoul notes that population According to the Ministry of Internal Affairs and the Security of South Korea, out of 65 years and older, they “exceeded 10 million” at the end of last year, which amounted to 20 percent of the total number of registered population. ” LG considers TVs for the elderly as another potential new category similar to its Stanbyme line Giant tablets on wheelsField

Older people could get more benefits from televisions with familiar interfaces, accessibility and confidentiality than from a slightly -minded TV with an increase. Nevertheless, with the amount of money received through television advertising and tracking, these features are of interest to OEM manufacturers.

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