Leadership changes hit Benevity and Fable as CEOs step aside for board seats

Toan Dinh will succeed Fable co-founder Alwar Pillay, while Soraya Alexander will take over at Benevity.

Two impact-focused tech companies have moved their CEOs to the board as part of a leadership transition. continue through Canada.

“I feel deeply pleased with my decision to step down as CEO and pass the baton to Toan Dinh.”

Former GoFundMe COO Soraya Alexander will take over as an executive at Calgary-based charitable donation management software firm Benevity on Nov. 1. Meanwhile, Toronto-based accessibility technology startup Fable has named former Boast chief revenue officer Toan Dinha as CEO.

Alexander will replace Christopher Maloof, who will chair Benevity's board of directors just over a year after he replaced CEO Kelly Schmitt (ur.who now heads Headversity). Benevity founder and board member Brian de Lottinville called Malouf a suitable leader to “shepherd” Benevity at the time.

“Chris has led Benevity through an important phase of growth and transformation, strengthening our foundation for innovation at scale,” de Lottinville said following Malouf’s transition to the board.

He said Alexander has “unique skills” that will help accelerate Benevity’s service to its clients and nonprofit partners. Alexander was the head of the fundraising platform Classy when it was purchased by GoFundMe in 2022. Following the acquisition, she served as CEO and President of GoFundMe Pro until left company in April of this year.

Founded in 2008, Benevity provides public investment and software solutions for employee, customer and non-profit engagement. Earlier this year the company launched an updated version Enterprise influence platform and appointed Ian Goldsmith as its first director of artificial intelligence.

CONNECTED: Canadian technical leaders change depending on the season

Meanwhile, Fable co-founder Alwar Pillai is stepping down as CEO to become executive chairman. New Fable CEO Dinh has more than 15 years of experience scaling SaaS companies in North America and Europe, Fable said. In addition to Boast, he has held leadership positions at Patsnap, TouchBistro, Quantum Workplace and Achievers.

Toan Dinh

Founded in 2018, Fable helps companies test the accessibility of their products through its flagship product Engage, which provides tester recruitment, technical support and compensation.

“I feel great satisfaction in my decision to step down as CEO and pass the torch to Toan Dinh,” Pillai wrote in his letter. Post on LinkedIn. “I will step away from the day-to-day hustle and bustle while continuing to lead Fable’s long-term strategy.”

The move comes nearly a year after the company raised US$25 million (C$33.8 million) in Series B funding from Five Elms Capital, including a secondary capital component that resulted in Disruption Ventures exiting its stake and relinquishing its seat on the Five Elms board of directors.

Fable's mission remains unchanged after the personnel changes, the company said in a statement. The company added that it will continue to invest in product innovation and expand its global presence.
The scale and consistency of leadership turnover in Canada was one of BetaKit's major challenges. BiggeWithstories of 2024. Although this year will not compare in scale, number of leadership changes in Canada began this month and affected companies such as Exro Technologies, Q4 Inc., Arthrolense, Headversity, AbCellera and InBC.

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