Google and the Justice Department had one last chance to appear before Judge Leonie Brinkema on Friday before she makes a decision. Should Google be split? to fix its ad tech monopoly.
Brinkema expects to make his decision next year, but understands that “time is of the essence.” Reuters reported. While the Justice Department wants the court to force Google to sell its AdX exchange and leave open the possibility of forcing the sale of its publisher's ad server, Google argues that only behavioral changes are needed to fix the problems the court found in its business. Brinkema previously ruled that Google illegally held a monopoly in two ad technology markets and illegally merged its two tools.
She was well aware that Google would likely appeal the case, and noted that the Justice Department's remedies “will likely not be as easy to enforce while the appeal is pending.” Reuters reported. On the other hand, she said, changes in behavior can happen quickly. New York Times reported.
Timing was a deciding factor in another judge's recent decision. decision to rule on the government's case accusing Meta be an illegal monopolist. When the case was filed in 2020, TikTok was a much smaller competitor than when the case went to trial earlier this year. Of course, that's one of the reasons why the Department of Justice brought the Google ad technology case in the Eastern District of Virginia, also known as the Eastern District of Virginia, in the first place.Missile dossier“
