If you read this, then you are probably one of the “hyper-enthusiasts that are insensitive to the price”, supporting the playing industry.
This is due to the fact that, according to the study of the analytical company Circana, about a third of the players of the video game in the United States buy a new game less than once a year.
Although this study is specific to the United States, it certainly opens the eyes for the state of the industry around the world. And when buying 12 percent once a year and 18 percent of the purchase once every six months, this means that only two games or less every year buy 63 percent of players.
The study is part of the Future of Games examination in Circana, which shared on social networks, from the analyst Mati Piskatella.
“Hyper-enthusiast, insensitive to the price, players really retain the situation, especially in the game space without F2P,” he said.
Hyper-enthusiast, insensitive to the price, players really continue everything, especially in the game space without F2P. According to the future Circana Games, 2025, only 4% of the US video games players buy a new game more often than once a month, and a third of the players do not buy any games at all.
– Mati Piskatella (@matpiscatella.bsky.social) October 2, 2025 at 17:54
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This is an interesting time for data after Recent increase in prices for Xbox Game PassThe field, if on average, players spend, say, 140 pounds on two full -fledged games (or less) every year, spends about £ 275 per year (22.99 pounds for 12 months) on Game Pass Ultimate for access to the first games is really a good deal?
Currently, the games are more than when, they are released, but if players buy only a couple – and let's look in the eyes of the truth, it will be such as EA FC, Call of Duty and inevitably GTA 6 – How can small studios expect to survive?
And this is outside the free games live, where there are only a few games Continue to dominate the game timeField
It would seem that 14 percent of players buying at least one game every month are those who keep the industry afloat at present, but this is by no means an endless pool of money for the studios that we need to strive for. That is why the growth of the industry has been stagnated in recent years – it is those average players who must be achieved.
Then, for the players of the “Hyper -Enthusiast”, subscriptions, such as Game Pass, offer good value – although not the owner. But how can this be done more attractive for the average consumer?
This, of course, helps Microsoft explain Approach “All – Xbox”To reduce the entrance barrier for the average consumer. That's why Amazon now hopes to increase the Luna Cloud Gaming serviceField
AND What does this mean for the future console games? The Euro -Gomer asked the experts, and this is not all death and darkness.
