Our goal at Popsugar is to provide our audience with content, products and experiences that help them live more balanced and fulfilling lives. We want to be a cozy corner of the internet where you can come to feel good and get a little dopamine hit, which is why we're introducing the Feel-Good Awards.
We're no strangers when it comes to awards—our Popsugar Beauty Awards have been running since 2019—but we're expanding this year. The Feel-Good Awards For the Holidays are a celebration of the products that truly light up our lives in 2025.
This is our joyful, uplifting take on the hot list: one that's driven by emotional impact rather than exclusivity. It features products across five core categories – beauty, health, wellness, sex and home – that provided a hit of dopamine this year when the world needed it most.
Winning products will be selected based on these criteria by our staff of journalists and subject matter experts, as well as industry professionals.
Want to know more? Here's everything you need to know about submitting food for the 2025 PS Feel-Good Awards For the Holidays.
How to submit products for review
Brands can fill out an application form link here or embedded below to submit your product for consideration by a panel of judges (PS team members). Submissions for the PS Feel-Good Awards For the Holidays are open from Thursday, November 13th at 9:00 am EST until Monday, November 24th at 11:00 am EST. Here are a few things to remember before you apply:
- Please complete one application form per product. If you are submitting multiple applications, complete one form for each application and pay a separate fee for each product.
- There is no need to submit a form for multiple color options of the same product.
- We require a $100 entry fee for each product submission, which can be paid through Stripe. link here. You will need to provide your Stripe Payment Confirmation ID on the submission form. The fee is non-refundable.
- You can apply for any new product that was launched (or will be launched) between January 1, 2025 and December 31, 2025. There are no exceptions.
- Limited edition products will not be considered.
- Late applications will not be accepted.
- Once we have reviewed all submissions, we will contact you about samples of any products our judges are considering that we have not previously had the opportunity to test.
See here for Popsugar Feel-Good Awards Terms and Conditions. Please note that this program is not affiliated with our annual Popsugar Beauty Awards.
Next Steps: Samples and Testing
After reviewing all submissions, we will contact you about samples of any products our team is considering but have not previously had the opportunity to test.
We will not be able to test products received after the sampling deadline, so please arrive on time. From there, our editors will begin testing (and retesting) to find the best. Only winning products will be notified before publication.
If you have any further questions, you can contact us at [email protected]. Thank you!






