TORONTO, Oct. 15, 2025 (GLOBE NEWSWIRE) — A year ago, Hover Group completed its acquisition of Black Rock Marketing Group, which now operates as BRMG. The past 12 months have marked a period of reflection, development and expansion of the new operating model.
Following the acquisition, BRMG abandoned the traditional agency structure and began building a brokerage platform. This approach is designed to support experienced marketers offering tools, systems and shared services, allowing them to remain accountable to their customer relationships.
The first year was dedicated to building foundational systems, improving internal operations, and working closely with our operating partners. The company has implemented a common infrastructure, introduced profit-sharing structures and prioritized practical support consistent with how modern marketing work is carried out.
“We set out to find a new way of doing things – and a year later, we are confident we are on the right track,” said Alex Verdurmen, partner at BRMG. “We've spent a year listening, testing and improving ways to support independent marketers who want to succeed without giving up control. Now we're ready to grow.”
BRMG recognizes the contributions of its operating partners, customers and brands. Special recognition goes to Tim Fallis, whose 25-year leadership at Black Rock laid the foundation for this new direction.
Media contact:
Matthew Hollingshead
Partner, BRMG
E-mail: [email protected]
About Hover Group
Hover Group is a strategic growth platform that acquires and builds businesses in the marketing, technology and communications industries. The company partners with founders and operators to create lean, profitable and scalable businesses that reflect modern ways of working. Hover Group provides operational support, strategic oversight and overall infrastructure to help portfolio companies grow.
About BRMG
BRMG is a Hover Group company that operates as a brokerage platform for independent marketing professionals. BRMG provides tools, systems and support that help operators scale without giving up ownership or control of their customer relationships. The model aims to replace the traditional agency structure with a more cost-effective, operator-centric approach.
