The social media management platform was named a leading company in British Columbia last week.
Vancouver-based social media management platform Hootsuite has laid off 20 percent of its global workforce.
Hootsuite confirmed BetaKit's layoffs in an emailed statement after they were first reported MVV. The company did not say exactly how many employees were affected or how many of them lived in Canada.
Hootsuite is evolving with the “changing world of social media.”
Irina Novoselskaya, Hootsuite
After him latest round of layoffs In 2023, Hootsuite told BetaKit that it had 900 employees. Hootsuite currently has just over 1,700 associate members. LinkedInalmost 800 of which are in Canada. Either way, the cuts are likely to affect hundreds of employees.
Hootsuite told BetaKit that it “supports outgoing and remaining employees” through the redundancy process.
“Our success depends on creating an organization where decisions are made faster, accountability is clearer, and teams are empowered to act responsibly,” the company said. “With these changes, we are investing in our future: providing greater focus and efficiency to support our enterprise growth priorities and emerge even stronger for our customers.”
The layoffs come less than a week after Hootsuite was named finalist in the category “Anchor Company of the Year” according to the Technology Impact Awards, conducted by the BC Tech Association. This category recognizes a proven leader in British Columbia's technology industry.
CONNECTED: Hootsuite Acquires Social Media Analytics Company Talkwalker
IN LinkedIn Hootsuite CEO Irina Novoselskaya, urging other companies to hire laid-off workers, said the company is evolving with the “changing world of social media.”
“We are preparing for the next chapter: removing layers, clarifying accountability, and organizing the areas that will drive our next phase of growth,” Novoselsky wrote.
In 2022, Hootsuite made a series of job cuts that ended with Novoselsky's dismissal. meeting for the role of General Director. When Novoselsky joined Hootsuite in January 2023, the company had just cut his labor force by more than 35 percent within six months.
Founded in 2008, Hootsuite offers social media management software that provides clients with content scheduling, content creation, and social media analytics. Hootsuite has moved from simple social media management to data-driven decision making with acquisition of Talkwalker in April 2024.
Image courtesy of Hootsuite.
