MONTREAL, Nov. 27, 2025 (GLOBE NEWSWIRE) — Canadian households are preparing to spend on average $943 for holiday shopping this year, according to a BDC survey conducted Nov. 12-16. Currently, 59% of this budget ($553) they are expected to go towards Canadian products and services, which is estimated to contribute to $11 billion to Canada's GDP and support 45,000 jobs.
The opportunity is obvious: while only 17% plan to increase their overall vacation spending, 46% of Canadians plan to increase spending on Canadian goods and services this year. This shows that the movement is not aimed at increasing spending, but at shifting priorities to support local businesses. And the motivation is strong: 63% say the reason they want to buy Canadian goods and services is primarily to support Canadian businesses and the economy.
According to BDC, redirecting only another 100 dollars of their existing holiday budget for Canadian products, households could increase their local share to $653increasing the impact on $13 billion and supporting 55,000 jobs.
“Every local purchase strengthens our economic fabric,” says Pierre Cléroux, vice president of research and chief economist at BDC. “It’s the gift that really keeps on giving.”
Major Canadian holiday shopping categories include:
- Food and drinks: 54%
- Clothing and accessories: 39%
- Gift cards for local stores and restaurants: 34%
- Experiences and entertainment: 27%
Why is this important
The holiday season lasts almost 20% annual retail sales (excluding vehicles, construction materials and gas), and up to 26% on jewelry and leather goods.. “For many small businesses, the holiday season is critical to their annual profitability,” says Pierre Cléroux. “This is a great opportunity to support them with meaningful gifts.”
How to make an impact
- Shop for gifts, decorations and local, Canadian-made foods.
- Explore local businesses and visit craft markets.
- If you're lacking inspiration, consider gift cards. for local shops and restaurants.
“A gift card from a local business is more than just a gift, it's an immediate lifeline for entrepreneurs. It provides cash flow today, helping them navigate the holiday season and start the new year with confidence.” — Pierre Cléroux
Together, we can turn holiday spending into a powerful boost to Canada's economy without spending a dollar more.
About BDC: 80 Years as Canada's Bank for Entrepreneurs
BDC is the partner of choice for all entrepreneurs who want to access the financing and advice they need to build their businesses and solve the big challenges of our time. Our investment arm, BDC Capital, offers a wide range of venture capital solutions that help grow the most innovative companies. BDC's role in growth means we are in a constant state of evolution: wherever entrepreneurs go and whatever the Canadian economy needs, we will be there to help them meet the challenges. 80 years later, that commitment is still very much alive. Our funding and investments in FY 2025 will add approximately $25 billion to Canada's GDP over the next five years. We are one of Canada's Top 100 Employers and Canada's Top Employers for Diversity, and the first financial institution in Canada to receive the awardB Corp Certification in 2013. For more information about our products and services, as well as free tools, templates and articles, visit bdc.caor join BDC at social media.
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