MONTREAL, Oct. 24, 2025 (GLOBE NEWSWIRE) — GURU Organic Energy Corp. (TSX:GURU) (“GURU” or “Company“), Canada's leading organic energy drink brand.1is proud to report strong results during Amazon Prime's Big Deal Days event in October, with the company significantly outperforming the overall energy drink category in both markets.
GURU continued to show strong sales growth during Prime Day, with sales up 42% in the US and 11% in Canada compared to last year's record sales. This strong momentum reflects growing consumer demand for GURU green energy drinks and the company's continued success in increasing brand awareness through strategic e-commerce initiatives.
Excellence in category
GURU's performance during Prime Big Deal Days significantly exceeded overall category sales. According to third party market data Stackline2Total energy drink sales in Canada decreased by 4% during the event period, while GURU achieved an increase of 11%. In the US, where overall energy drink sales grew 6%, GURU's 42% growth rate was seven times the category average, demonstrating continued growth in online market share and consumer preference for organic, clean energy alternatives.
Strategic positioning and best-selling products
GURU achieved prominent first page positions for key search terms in both markets. On Amazon.ca, the Company maintained its top position for both branded and competitive keywords, with the GURU Zero Variety Pack ranked second in the overall energy drink category.
On Amazon.com, GURU achieved its second-largest sales day ever, driven by strong consumer response to its clean line of plant-based products and attractive Prime exclusive offers across all SKUs. The company ranked number one for several category keywords, generating strong sales for its top SKUs including GURU Zero, Lite and Punch.
Carl Goyete, President and CEO of Guru, commented: “Once again, GURU's performance at Amazon events reinforces the strength of our brand and our differentiated offering in the energy drink category. Achieving 42% growth in the US while the category only grew 6% – and delivering one of our best ever sales days on Amazon.com – validates our strategy and product positioning. Our double-digit growth on both sides of the border demonstrates that consumers continue to embrace Good Energy, which is better for them and better for the planet. We are especially proud that our GURU Zero line drives conversion and attracts new customers to the brand. This momentum positions us well as we head into the crucial festive season with exciting new e-commerce initiatives and promotional plans.”
Looking to the future
Building on this success, GURU is introducing new initiatives in the US e-commerce channel to expand its reach and accelerate customer acquisition. The company has exciting promotional plans for Black Friday and Cyber Monday, as well as a refreshed brand look launching before the end of the year.
These strategic initiatives, coupled with GURU's strong product portfolio and growing brand awareness, position the company to capitalize on the upcoming holiday shopping season and drive further growth in the rapidly expanding organic energy drink segment.
About GURU products
GURU Energy Drinks are made from a short list of plant-derived active ingredients, including natural caffeine, without sucralose or aspartame. These carefully selected ingredients are transformed into unique blends that keep your body moving and your mind sharper.
To view GURU's range of organic energy drinks, visit www.guruenergy.com or find us on Amazon.
About GURU Organic Energy
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that launched the world's first natural, plant-based energy drink in 1999. The company sells organic energy drinks in Canada and the United States through a distribution network of approximately 25,000 points of sale, as well as www.guruenergy.com and Amazon. GURU has created an inspiring brand with a clean list of organic ingredients including natural caffeine, no artificial sweeteners, no sucralose and no aspartame that offers consumers Good energy it never comes at the expense of their health. The company is committed to fulfilling its mission to clean up the energy drink industry in Canada and the United States. For more information go to www.guruenergy.com or follow us @guruenergydrink on Instagram, @guruenergy on Facebook and @guruenergydrink on Tik Tok.
For more information contact:
GURU Organic Energy
Investors
Carl Goyette, President and CEO
Ingi Sarraf, CFO
514-845-4878
[email protected]
strat.eko
Francois Kalos
[email protected]
Forward-looking information
This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Such forward-looking information includes, but is not limited to, information about the Company's objectives and strategies for achieving those objectives, as well as information regarding management's beliefs, plans, expectations, expectations, estimates and intentions. This forward-looking information is identified by the use of terms and phrases such as “may,” “will,” “should,” “could,” “expect,” “intend,” “estimate,” “anticipate,” “plan,” “believe” or “continue,” the negative of these terms and similar terminology, including references to assumptions, although not all forward-looking information contains these terms and phrases. Forward-looking information is provided to help the reader understand the Company and its business, operations, prospects and risks at a particular time in the context of historical and possible future events and the reader is cautioned that such statements may not be suitable for other purposes. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond management's control, which could cause actual results to differ materially from those disclosed or implied by such forward-looking information. These risks and uncertainties include, but are not limited to, the following risk factors, which are discussed in more detail in the “RISK FACTORS” section of the annual information form for the year ended October 31, 2024: growth management; reliance on key personnel; dependence on key clients; changes in consumer preferences; significant changes in government regulation; criticism of energy drinks and/or the energy drink market; economic downturn and continued uncertainty in financial markets and other adverse changes in general economic or political conditions, as well as geopolitical events, global inflation pressures or other major macroeconomic events; global or regional catastrophic events; fluctuations in foreign currency rates; inflation; revenues derived solely from energy drinks; increased competition; relationships with co-packers and distributors and/or their ability to manufacture and/or distribute GURU products; seasonality; relationships with existing clients; changing retail landscape; increased costs and/or shortages of raw materials and/or ingredients and/or fuel and/or co-packaging costs; failure to accurately estimate demand for its products; a history of negative cash flow and no assurance of continued profitability or positive EBITDA; repurchase of common shares; intellectual property rights; maintaining brand image or product quality; maintaining the full-time services of senior management; climate change; litigation; information technology systems; fluctuations in quarterly operating results; changes in government policies and international trade regulations; termination of PepsiCo's distribution agreement and return to a direct distribution model; accounting treatment of PepsiCo warrants; conflicts of interest; consolidation of retail, wholesale and distribution companies, as well as the dominant position of key players; compliance with laws on confidentiality and personal data protection; management of new product launches; use of third party marketing, including celebrities and influencers; a review of the rules regarding advertising statements as well as other risk factors identified in other publicly available materials, including those filed from time to time with Canadian securities regulators and which are available on SEDAR+ at www.sedarplus.ca. Additional risks and uncertainties not currently known to management or that management currently believes to be immaterial also could cause actual results to differ materially from those disclosed or implied by such forward-looking information. Although the forward-looking information contained herein is based on assumptions that management believes to be reasonable as of the date on which they are made, investors are cautioned not to place undue reliance on these statements as actual results may differ from the forward-looking information. In preparing forward-looking information, certain assumptions have been made regarding the availability of capital resources, business performance, market conditions and customer demand. Accordingly, all forward-looking information contained herein is qualified by the foregoing cautionary statements and there can be no assurance that the results or events anticipated by management will be realized or, even if materially realized, that they will have the expected consequences or impact on the business, financial condition or results of operations. Unless otherwise indicated or the context requires otherwise, the forward-looking information contained herein is provided as of the date hereof and management undertakes no obligation to update or alter such forward-looking information whether as a result of new information, future events or otherwise, except as may be required by applicable law.
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1 Nielsen, 52-week period ended September 6, 2025, All Channels, Canada, compared to the same period a year ago.
2 Stackline Atlas, Total Energy Drinks Segment, Amazon US and Amazon Canada Sales, Week October 5-11, 2025 vs. Same Week One Year Ago.
The photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/d639f2a6-eaab-4377-b411-0620336df28f
