Google has updated its policies to allow US developers to offer alternative payment options and external links on Google Play.
This follows from injunction upheld by Ninth Circuit Court of Appeals which obligated Google to allow rival marketplaces to use its platform in the US.
As it says on it support pageGoogle made two policy changes to “ensure compliance with the injunction” issued by the court.
This includes allowing developers to “communicate with users about app availability or pricing” outside of Google Play, as well as providing links to download apps outside of the platform.
Google will also no longer “prohibit the use of in-app payment methods other than Google Play Billing” and will no longer “require the developer to set the price based on whether Google Play Billing is used.”
How Digital Trends These changes will reportedly remain in effect until November 1, 2027, when the court order expires.
“Google Play's decision to allow external links for purchases is a major win for mobile game developers in the US,” said Xsolla President Chris Huish. GameIndustry.biz.
“This gives studios greater control over monetization, allowing them to drive players to their online stores, retain more revenue, and build stronger relationships through direct payments and loyalty programs.
Huish adds: “This freedom encourages innovation in pricing, packages and player engagement strategies that were previously constrained by platform fees and regulations. This is a critical step towards a more open, developer-empowered, and player-friendly mobile gaming ecosystem.”
Back in 2023 Google lost the antitrust case initiated by Epic Games. The jury found that Google Play and its billing system were an illegal monopoly and anti-competitive.
