SYDNEY, October 22, 2025 (GLOBE NEWSWIRE) — Geotab Inc.. and its subsidiaries (“Geotab”), a global leader in connected vehicle and asset solutions, and Life forceformed a joint venture to improve driver safety and well-being, reduce risks and support improved road safety. After launching in beta in Canada, the US and Europe earlier this year Geotab Vitality is now available in Australia and rewards drivers for safer behaviour.
This first-of-its-kind solution combines Geotab's advanced telematics and AI-powered predictive collision analytics with Vitality's proven behavioral science, creating a new way to inspire and encourage safer driving habits. Geotab Vitality is fully integrated into the MyGeotab platform, providing drivers with personalized goals based on past performance to encourage consistent progress each week. Daily improvements are expressed in scores that are tracked by Geotab's collision risk prediction model.
When drivers reach their weekly goals, they unlock real, localized rewards like coffee or gift cards, which can then be redeemed through the in-app Rewards Mall. This positive, reward-based system reinforces long-term safe driving habits in fleets of all sizes, helping to ensure driver engagement and long-term impact. The first results of similar global programs show 15% improvement in driver behavior during the first 30 days, as well as 55% less insurance claims compared to the national average.
The need for such solutions is urgent. Collisions cost Australian fleets billions of dollars each year, damaging drivers, communities and profitability. According to Australian government research Social costs of road traffic accidentsroad traffic accidents cost $27 billion annually (2016–2020).
The new joint offering gives fleets access to a comprehensive behavior change platform using Vitality's evidence-based suite of tools to encourage and reward safe driving. This proactive positive reinforcement model is designed to reduce accident-related costs, improve driver well-being, and support driver retention in challenging industry environments.
“Traditional security programs react to errors. We are creating a system that prevents them,” said David Brown, vice president of Asia Pacific at Geotab. “By combining our predictive AI with Vitality's incentive model, we can identify risks and reward safer habits before an incident occurs. The future of fleet safety is about positive reinforcement – eliminating risk, not just managing it.”
“Through our joint venture with Geotab, we are creating shared value – safer roads for communities, lower costs for fleets and meaningful rewards for drivers who perform well,” said Francois Theron, Deputy CEO of Vitality Drive International. “Together we are tackling one of the most pressing challenges in transportation: improving driver behavior to make our roads safer for everyone.”
Unlike traditional safety programs that punish bad behavior, Geotab Vitality flips the script by rewarding drivers of all skill levels, creating safer, more efficient operations across a variety of industries.
About Geotab
Geotab is a global leader in connected vehicle and asset management solutions, headquartered in Oakville, Ontario and Atlanta, Georgia. Our mission is to make the world a safer, more efficient and sustainable place. We use advanced data analytics and artificial intelligence to transform fleet performance and operations, reduce costs and improve efficiency. Backed by leading data scientists and engineers, we serve nearly 100,000 customers worldwide, processing 100 billion data points every day from more than 5 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets and the largest public sector fleets in the world, including the US Federal Government. We are committed to data security and privacy and are FIPS 140-3 and FedRAMP certified. Our open platform, ecosystem of outstanding partners, and Geotab Marketplace provide hundreds of ready-to-use third-party solutions. This year we celebrate 25 years of innovation. Find out more at www.geotab.com/au and follow us further LinkedIn or visit Geotab News and Opinions.
Geotab, the Geotab logo, MyGeotab and Geotab Marketplace are trademarks and/or registered trademarks of Geotab Inc. and/or its subsidiaries. All other trademarks are the property of their respective owners.
About Vitality Global
Vitality Global is the world's largest behavior change platform, delivering personalized health, wellness and safer driving solutions designed to inspire and reward insurance customers, partners and employees for making healthy behavior changes. Our goal is to build a stronger, healthier world using smart technology, actuarial science and behavioral science. Through customized health and wellness solutions for both individuals and organizations, we help inspire healthy change. Our core purpose is to make people healthier, and we achieve this through Vitality, a global platform that educates, encourages and empowers people to make healthier decisions.
The effect is positive for all stakeholders: members receive improved health, financial rewards and additional incentives; employers benefit from healthier, more productive and more engaged employees; Insurers enjoy positive selection and lower claims and lapses; Drive partners benefit from fewer frequent and less severe claims; and society benefits as a whole. We call this total vital cost insurance. Vitality Global is responsible for expanding the total value insurance model beyond South Africa and the UK. Through partnerships with forward-thinking insurers, employers and partners, Vitality Global is proud to impact 34 million people in 39 markets. Find out more at www.vitalityglobal.com and follow us further LinkedIn or visit Instagram, Facebook And X.
Media Contact
Edelman for Geotab
Varsha Vishwanath
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