Ford and BMW both take shots at CarPlay this week

Ford Director General Jim Farley said that Ford was not convinced of Carplay Ultra and is waiting for the next generation of technology before he considers its adoption.

When he talked with Joanna Stern from Wall Street Journal on GraveS. Decoder’s podcast, Farli mentioned many different excuses for why Ford did not make any movements on Carplay Ultra, but ultimately Stern seems to amaze a nail on his head, suggesting that when companies choose Carplay Ultra right now, he limits them from the fact that he offers the Android Auto Phone system. Since Ford works on such a large scale, it cannot push Android users from their cars.

Farley also discusses the need to control the car for its software for driving a fleet and other software related to the car. For example, he mentions things such as Apple, which controls the speed of the car, which seems unlikely to me. It seems that he also misses the fact that Carplay Ultra is still a telephone projection, so there should be some OS Ford under it.

Nevertheless, it seems that between the automaker, such as Ford and Apple, there should be more cooperation and data exchange, such as Ford and Apple, if they want to use Carplay Ultra. It seems more if I had to guess.

As for the BMW, the SVP company for the development of UI/UX, Stefan fool, Stefan fool, said most BMW drivers use car navigation Systems instead of Carplay. However, the average age of someone Who buys the new BMW 56Therefore, I think that this should tell you that not quite technical enthusiasts who buy these expensive cars. I also note that in my time with BMW IT was disappointed in the use of Carplay or Android Auto for navigation Since the BMW navigation system will still emerge in warning, which makes it quite easily randomly open the BMW NAV.

In general, it seems that automakers are still not sold on the technology of the projection of the phone. Anyone who is waiting to see which cars will receive Carplay Ultra will probably stop looking at Ford or BMW. Press release Apple Since the beginning of this year, it is stated that Kia and Hyundai have been working on the integration of software into their technological stacks, so it seems likely that one of them will be the first not luxury car that offered it.

Source: GraveIN BMW

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