DJI made numerous requests to the US government to review its devices in hopes of avoiding a ban, but a federal ban was ultimately imposed based on previously received information. New York Times reported this week.
This news means that Americans will miss out on new drone models from DJI, which owns 70 percent global drone market in 2023, according to Drone Industry Insights, and is widely considered a premium drone manufacturer. People can still buy drones from American companies, but American drones lackluster reputation compared to drones from DJI and other Chinese companies such as Autel. American-made drones also have a reputation for being expensive and typically cost significantly more than their Chinese counterparts. Dakoda Bartels, chief executive of FlyGuys, a company that helps commercial drone pilots find work, told the Times that American drones are also “half as bad.”
Hobbyists are also concerned that the ban will limit their ability to purchase drone parts, potentially impacting the repairability of approved drones and DIY projects.
Meanwhile, U.S. drone companies are optimistic about growing business in an industry that has historically found it difficult to compete with Chinese brands. It's also possible that the ban will simply lead to fewer drone purchases in the US.
In a statement, Michael Robbins, president and CEO of the Association for Unmanned Vehicles International (AUVSI), which includes U.S. drone companies such as Skydio, said a ban would “truly unleash the dominance of American drones” and that the U.S. could not “risk… dependence” on China for drones.
“By prioritizing proven technologies and sustainable supply chains, the FCC's action will accelerate innovation, improve system security, and ensure the drone industry grows in the U.S. rather than remaining under foreign control,” Robbins said.
DJI is understood to be “disappointed” with the FCC's decision, it said in a statement released Monday, adding:
Although DJI was not specifically targeted, no information was released about what information the executive used in making its decision. Concerns about DJI's data security are unfounded and instead reflect protectionism that runs counter to open market principles.
