Facebook and the owner of Instagram Meta launches paid subscriptions for users who do not want to see ads in the UK.
The company said that in the coming weeks it would begin to notify users to allow them to choose whether they are signed on their platforms if they want to use them without seeing advertising.
EU users of their platforms can already pay a fee, starting with 5.99 euros (5 pounds) per month to see any advertisements, but subscriptions will begin from £ 2.99 a month for UK users.
“This will give people in the UK a clear choice regarding whether their data is used for personalized advertising, while maintaining free access and value that the Internet supported by advertising for people, enterprises and platforms,” Meta said.
But users of Great Britain will not have the opportunity not to pay and see “less personalized” advertisements – the META function added for EU users After the regulatory authorities expressed concernField
The changes occurred after the British data observer, the management of the commissar according to information (ICO), published a management for firms on subscription without advertising at the beginning of this year.
The advertising model, known as “Consent or Payment”, has become a way for owners of digital platforms to receive income from users who refuse, to track it in its services and other sites.
News publishers are one of those who have yet accepted the mechanism in the UK – often ask users to “accept everything” to track cookies or “reject and pay”.
Meta said that his own model would see that his subscription to NO advertising will cost 2.99 pounds a month on the Internet or 3.99 pounds a month in the IOS and Android applications – with a higher compensation fee taken from Apple and Google transactions.
ICO welcomed this step, describing it as an important shift in the existing approach of the company to aiming users with personalized advertisements.
“This pushes META away from the aiming of users using advertising within the framework of standard conditions for using their Facebook and Instagram services, which, in our opinion, do not comply with the British law,” the ICO representative said.
Earlier this year, the technical giant agreed to stop aiming for advertising on a British woman using her data After she filed a lawsuit against thisField
Tanya O'karroll claimed that the Facebook target advertising system was covered by the definition of direct marketing of Great Britain, giving people the right to an object.
Meta said that the prices for their subscription for the lack of advertising in the UK were one of the lowest in the market.
The representative of the ICO said that Meta “significantly reduced the initial price at which the users will be offered a subscription”, interacting with the regulator.
“As a result, users in the UK will be able to subscribe to a price close to half than those of the EU,” they added.
The company was faced with checking the EU regulators from its approach to deploying its subscriptions for block users.
In response to fears about the cost of his EU subscriptions, which previously began with 9.99 euros per month, he reduced his prices.
META also provides an additional option for users who do not want to pay so that they can see “less personalized” advertisements. UK users will not have such an option.
The company confirmed His critical position in the EU On Friday, saying that his rules created the worst experience for users and enterprises, in contrast to “more professional growth and pro-innovative environment in the UK.”
