According to the March blog post According to Glance VP of Artificial Intelligence Ian Anderson, Glance avatars “analyze customer behavior, preferences and browsing history to provide personalized product recommendations, increasing engagement and conversion rates.”
In a statement today, Naveen Tewari, CEO and founder of Glance, said screensavers will allow people to “instantly select a brand and reinvent themselves across a catalog of brands, right from their living room TV.”
DirecTV's screensavers will also allow people to create 30-second AI-generated videos of their avatar, The Verge reports.
DirecTV expects that in addition to providing an “AI-powered commerce experience,” screensavers will help with “content discovery” and “personalization,” Vikash Sharm, senior vice president of product marketing at DirecTV, said in a statement.
Screensavers will also be able to display weather and sports scores in real time, Glans said.
Natural Progress
Referring to ad-focused screensavers may frustrate customers who weren't expecting ads when they purchased Gemini devices due to their streaming capabilities.
However, DirecTV has expansion of advertising business which included experiments with ad typessuch as ads that show when people press pause. How much offensive advertising Yes, bumper advertisements can be considered less intrusive since they are usually only shown when someone is not actively watching TV. Gemini screensavers can also be disabled.
It has become increasingly important for DirecTV to diversify its revenue beyond satellite and internet subscriptions. DirecTV had more than 20 million subscribers in 2015; streaming business publication in 2024 Next TVciting an anonymous source “close to the company” said the AT&T-owned company's subscriber base had dropped to about 11 million.
At the same time, the streaming industry, including streaming services And streaming software— increasingly relies on advertising to increase revenue. For some streaming service providers, the increase in revenue from advertising is beginning to eclipse the need to do so through subscriber numbers. Given DirecTV's declining viewership and growing interest in streaming, finding new ways to sell advertising seems like a natural progression.
With legacy pay-TV providers already facing declining subscriptions, introducing new types of advertising risks making DirecTV less attractive.
And it is likely that this will not be the end of the matter.
“This will allow us to integrate different aspects of television,” Glance COO Mansi Jain told The Verge. “We're starting with a splash screen, but tomorrow… we'll be able to integrate it into the TV launcher.”
