Dell Technologies accelerates AI and digital transformation across the Middle East

Last week in Gitex Global 2025 in DubaiDell Technologies has demonstrated its growing influence in the Middle East, highlighting its role in advancing artificial intelligence (AI) and digital transformation in both the public and private sectors.

Waleed Yehia, managing director of the South Bay for Dell Technologies, spoke with Computer Weekly about the company's vision for the region, highlighting the practical steps Dell is taking to help organizations innovate, optimize costs and navigate the evolving digital landscape.

“Our job is to help our customers accelerate their digital transformation and use of artificial intelligence in a very simple way,” Yehia said.

“To achieve this, we have transformed ourselves and created a range of capabilities that we believe are fundamental to our clients' digital and AI transformation, which in turn drives business transformation the right way.”

He stressed Dell's focus on artificial intelligence and data solutionsmulti-cloud architectures, information security, digital workplace innovation and edge computing: “More data will be created at the edge, and organizations will need the tools and expertise to effectively manage it.”

During the event, Dell further strengthened its regional strategy by signing a memorandum of understanding with UAE-based Emcode Technology. The partnership will focus on workshops, training programs, consulting and the development of artificial intelligence-based use cases for sectors such as law enforcement, healthcare and government.

Jean-Luc Rouenvy, CEO of Emcode, described the collaboration as a way to combine technical expertise with innovative solutions to “redefine the role of artificial intelligence in driving digital transformation in the UAE.”

Yehia emphasized that the partnership allows Dell to support UAE Strategic Goals to innovation and digital transformation, helping Emcode deliver AI-powered solutions to its mission-critical customer portfolio.

“Our role is to help clients innovate faster and more efficiently at the right cost. This requires forward thinking, a clear strategy and a culture of innovation within the organization. By bringing these elements together, we can deliver real business transformation through cost-effective automation and intelligence solutions,” Yehia said.

He pointed to several sectors that are leading the adoption of artificial intelligence and advanced technologies, including government services, healthcare, financial services, telecommunications and education.

“These organizations are ambitious and open-minded about what they want to achieve with AI,” he said.

In healthcare, for exampleDell has introduced AI-powered virtual assistants that are available 24/7 to guide patients, connect them to specialists, and support automated decision-making. The company is also exploring agent-based artificial intelligence, which helps automate business processes and decision making to further accelerate digital transformation.

Collaboration with governments and partners is another cornerstone of Dell's approach in the Middle East. Yehia described an engagement model that begins with understanding the strategy and vision of public sector clients.

“Once we understand this, we can accelerate their journey and achieve their goals quickly by providing a platform that allows them to quickly innovate, design, build and test,” he said.

“Our strategy in the Middle East is simple – to deliver solutions that deliver real business results. We create the capabilities and capabilities to walk the talk, ensuring our clients can transform their operations, continuously innovate and achieve measurable results,” Yehia concluded.