VICTORIA — British Columbia Premier David Eby said the province plans to continue anti-tariff advertising aimed at the American public, days after U.S. President Donald Trump blamed Ontario's campaign for canceling trade talks with Canada.
British Columbia announced the ad last week, with Eby saying at the time that they must protect the province and Canada from the threat of U.S. softwood lumber tariffs.
After talks between the U.S. and Canada broke down late last week, the prime minister said it remains “critically important” to communicate the tariffs directly to Americans and the province reserves the right to do so, including through advertising.
He says the British Columbia campaign is different in scope from the Ontario government's campaign, which Eby said he “unequivocally” supported.
A spokesman for Eby's office said the timber tariff ad is expected to appear in November.
Ontario's $75 million ad campaign in U.S. markets included parts of a 1987 speech in which former U.S. President Ronald Reagan warned that tariffs were leading to trade wars and hurting the economy in the long term.
This report by The Canadian Press was first published Oct. 27, 2025.
