Christ Church, Barbados, October 16, 2025 (GLOBE NEWSWIRE) — Comfortable colors®A renowned manufacturer of high-quality, soft ring-spun cotton, celebrates 50 years of spreading good vibes by bringing its laid-back lifestyle to one of the South's liveliest scenes. On October 18, 2025, the brand will hold 50th Game Day Anniversary Pop-up outside Sanford Stadium during the University of Georgia vs. Ole Miss game, creating an immersive experience that celebrates comfort, color and community.
Within 50 years of spreading good vibes campaign, activation connects Comfort Colors® has its roots in college culture, where generations first embraced the brand's effortless style and distressed softness while welcoming a new wave of fans. Visitors can receive complimentary signature treats from Comfort Colors.® Food Truck, browse the expanded lifestyle collection at the trading station and spin the wheel to win exclusive game day patches. Sharable highlights at the Mirror Selfie Station and photo wall backdrop coupled with the high-energy Rush to Comfort Greek Life competition invite students, fans and the Athens community to celebrate 50 years of color and comfort in the heart of one of college football's greatest rivalries. As part of the competition, the Greek organization with the highest turnout and the greatest public response will be awarded free Comfort Colors.® t-shirts for their next big event.
“As we celebrate five decades of Comfort Colors®“With nature-inspired hues, sun-bleached softness and ring-spun durability, this milestone also provides a glimpse of what's next,” says Howard Upchurch, director of marketing and merchandising for Gildan.® has always been more than just a T-shirt. In addition to 79 vibrant shades and best-selling T-shirts, the brand offers 50th The year marks a new chapter of expanding clothing lifestyle and self-expression that grows with our loyal customers. Additionally, the brand continues to invest in sustainability initiatives and champion innovations such as The pigment is pure™reducing water consumption, energy consumption and processing time (compared to reactive dyeing) while maintaining the brand’s signature color depth and distressed feel.”
For more information on comfort colors® and to buy original and new models, visit www.comfortcolors.com and comfortable colors Amazon store window.
About comfortable colors®
Comfortable colors® is celebrating 50 years of spreading good vibes as the go-to brand for soft, high-quality, ready-to-wear ring-spun cotton clothing. Comfort Colors® celebrate beauty and essence Colors Inspired by Nature™ with signature Pigment Pure™ and reactive shades found in every cozy garment.
Comfortable colors® is a brand owned by Gildan, a leading manufacturer of casual basic clothing. Gildan owns and operates vertically integrated large manufacturing facilities primarily located in Central America, the Caribbean, North America and Bangladesh. Gildan operates with a strong commitment to industry-leading labor, environmental and governance practices throughout its supply chain, consistent with its comprehensive ESG program embedded in Gildan's long-term business strategy.
| Investor messages: Jesse Hayem, CFA Senior Vice President, Head of Investors Relationships and global communications (514) 744-8511 [email protected] |
Media inquiries: Genevieve Gosselin Director of Global Communications and corporate marketing (514) 343-8814 [email protected] |
| Lauren Glascock Public Relations Interdependence (314) 619-9627 [email protected] |
The photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/dbaa88ab-35ca-4a95-b411-fc0fcbbb9420
