Hyundai Motor Group says it will introduce humanoid robots in its factories from 2028 as major companies look to embrace the new technology.
The South Korean firm showed off Atlas, a humanoid robot developed by Boston Dynamics, at the Consumer Electronics Show (CES) in Las Vegas on Monday.
Hyundai says it “plans to integrate the Atlas into its global network,” including a plant in the US state of Georgia that was involved in massive immigration raid in 2025.
Other companies that have said they will use humanoid robots in their operations include Amazon, Tesla and Chinese automaker BYD.
According to Hyundai representatives, Atlas robots will gradually take on more tasks. The firm owns a majority stake in Boston Dynamics, a technology company known Find the robot dog.
Designed for general industrial use, Atlas is designed to work alongside people and drive machines autonomously.
Hyundai said the robots will help reduce people's physical workload, cope with potentially dangerous tasks and pave the way for wider use of the technology.
The firm did not say how many robots it will initially deploy or how much the project will cost.
Speaking at CES, Hyundai Vice Chairman Jehoon Chang acknowledged concerns that people could lose their jobs to robots. But he said people would still be needed to train the robots, among other functions, according to news agency Reuters.
Monday's announcement came after Hyundai said it would invest over $20 billion (£15.5 billion) in the USsupporting President Donald Trump's plans to increase domestic production.
The firm said it will expand vehicle production in the US and invest in autonomous driving technologies and artificial intelligence (AI).
Elon Musk's electric car maker Tesla has also invested heavily in its humanoid robot Optimus.
Hyundai's Georgia battery plant, which the company operates in partnership with electronics giant LG, is one of its key U.S. operations.
In September 2025, US immigration officials raided the plant and arrested hundreds of workers, including at least 300 South Korean citizens.
The workers' legs were shackled in scenes that sparked outrage in South Korea.
President Lee Jae-myung and Hyundai CEO Jose Muñoz warned that the raid could deter foreign investment in the United States.
Later that month, Washington and Seoul reached an agreement to release the detained workers.
Trump said he opposed the raid and that the US had an “agreement” with the world to bring in experts to build specialized facilities and train local workers.
Muñoz said in November that the White House called him personally to apologize for the raid.
